Description
“The pandemic resulted in challenges and benefits to the US gambling industry. A steep decline in 2020 was quickly reversed as restrictions loosened and consumers warmed to virtual options – specifically sports betting – that capitalized on a well-timed expansion. In the near future, industry players will need to thread the needle between delivering on the tangible, premium experience of in-person play and meeting demands for convenient (virtual) and accessible (affordable) play.”
– Fiona O’Donnell, Senior Director – US Reports
This Report looks at the following areas
- The market and forecast for gambling and key segments of casinos, lotteries and pari-mutuel betting
- Factors impacting the gambling market and consumer interest
- Key players in gambling, competitive strategies and market opportunities
- What types of bets consumers placed in the past year and their interest in future betting
- Casino-style gambling frequency and motivations for casino-style gambling
- Consumer attitudes toward gambling, casinos and barriers to gambling
Table of Contents
-
Overview
- What you need to know
- This Report looks at the following areas
- Definition
- Market context
- What you need to know
-
Executive Summary
-
- Top takeaways
- Market overview
- Figure 1: Total consumer spending and fan chart forecast on gambling, at current prices, 2017-27
- Figure 2: Gambling outlook, 2022-27
- Opportunities and challenges
- Interest in future in-person play is strong
- Figure 3: Bets placed in the past year and interest in future betting, 2022
- Casinos can build on sports interest by building out sports amenities
- Figure 4: Attitudes toward casinos – Any agree, by bets placed in the past year, 2022
- Online gambling is a key driver of market growth
- Figure 5: Gambling statements – Change in gambling vs prior 12 months, by in-person or online, 2022
- In-person venues should consider catering to digital audience, selectively
- Figure 6: Bets placed in the past year and interest in future betting, by men, 2022
- Key consumer insights
-
-
Market Size and Forecast – Gambling
-
- Gambling makes quick recovery following pandemic dip
- Figure 7: Total consumer spending and fan chart forecast on gambling, at current prices, 2017-27
- Figure 8: Total consumer spending on gambling, at current prices, 2017-27
-
-
Segment Performance
- Casino gambling drives category performance
- Figure 9: Total consumer spending and fan chart forecast of casino gambling, at current prices, 2017-27
-
- Figure 10: Total consumer spending and forecast on casino gambling, at current prices, 2017-27
- Lotteries experienced smallest pandemic declines
- Figure 11: Total consumer spending and fan chart forecast on lotteries, at current prices, 2017-27
- Figure 12: Total consumer spending and forecast on lotteries, at current prices, 2017-27
- Pari-mutuel segment posts smallest receipts, smallest projected gains
- Figure 13: Total consumer spending and fan chart forecast on pari-mutuel net receipts, at current prices, 2017-27
- Figure 14: Total consumer spending and forecast on pari-mutuel net receipts, at current prices, 2017-27
- Casino gambling drives category performance
-
Market Factors
- Legal sports betting continues to expand, spurring gambling action
- Figure 15: Legal status of gambling types in the US, 2017-21
- Industry takes aim at illegal betting
- Inflation encourages belt-tightening, recessionary fears may curb spending
- Figure 16: CPI changes from previous year ago, 2020-22
- COVID-19 pandemic and new variants could continue to impact business
- Pandemic accelerates modernization of casino payment technologies
- Concern over addiction could put limits on advertising
- Legal sports betting continues to expand, spurring gambling action
-
Key Players
- Overview of key players in casinos
- MGM launches BetMGM to stave off iGaming competition
- Revamped MGM Rewards aims to prevent drift to growing array of options
- Figure 17: Casino gambling and locations in the past 12 months, 2020-22
- Overview of key types of lottery tickets
- Powerball garners the largest participation
- Scratchers aim at attention/appeal via high payoffs
- Figure 18: Lottery ticket purchase types in the past 12 months, 2020-22
- Overview of key players in sports betting
- DraftKings leads sports betting engagement, diversifies to ease reach
- FanDuel also maintains wide range, highlights platform infrastructure offerings
- Figure 19: Sports/fantasy sports betting in the past 12 months, 2020-22
-
- Figure 20: Sports betting platforms – Awareness, 2022
- Overview of key players in casinos
-
Competitive Strategies and Market Opportunities
- Mintel Trends
- Casinos increase investment in hospitality and sports
- Hail, sportsbooks
- Figure 21: Caesars Entertainment Sportsbook at Harrah’s New Orleans Tweet, 2022
- Related Trend: Redefining Adulthood
- ESPN launches Women’s Fantasy Basketball ahead of the WNBA season
- Figure 22: WNBA Daily Fantasy Sports Tweet, 2021
- Related Trend: The Unfairer Sex
- ICE Poker earns $7.5 million in first three months of operation
- Figure 23: Decentral Games ICE Poker Tweet, 2022
- Related Trend: Alternative Realities
- Mintel Trends
-
The Gambling Consumer – Fast Facts
- Two thirds of US adults aged 22+ placed bets in the past year
- Men are highly engaged gamblers across the board
- Variety exists in gambling engagement across age groups
- Gamblers are equally as likely to gamble in-person as they are online
- Money draws people to – and keeps them from – casino-style gambling
- Two thirds of US adults aged 22+ placed bets in the past year
-
Bets Placed in the Past Year
- Two thirds of US adults aged 22+ placed bets in the past year
- Figure 24: Bets placed in the past year, 2022
- One third of casino-style gamblers say they have reduced their gambling
- Figure 25: Gambling statements – Change in gambling vs prior 12 months, 2022
- Even split between in-person and online gambling
- Figure 26: Gambling statements – In-person or online, 2022
- A quarter of online gamblers have increased their gambling frequency
- Figure 27: Gambling statements – Change in gambling vs prior 12 months, by in-person or online, 2022
- Infrequent gamblers are more likely to do so online
- Figure 28: Gambling statements – In-person or online, by gambling frequency, 2022
- Gender gap most pronounced in sports betting
- Figure 29: Bets placed in the past year, by gender, 2022
- Men show a slight preference for online gambling
- Figure 30: Gambling statements – In-person vs online, by gender, 2022
- 25-44s are core gambling audience, sports appeal to youngest respondents
- Figure 31: Bets placed in the past year, by age, 2022
- Close to half of LGA Black adults play the lottery
- Figure 32: Bets placed in the past year, by race, 2022
- Sports betting strongly tied to fandom
- Figure 33: Bets placed in the past year – Sports, by sports fandom, 2022
- Two thirds of US adults aged 22+ placed bets in the past year
-
Casino-style Gambling Frequency
- Nearly a third of casino-style gamblers place bets multiple times per week
- Figure 34: Gambling frequency, 2022
- Men drive gambling frequency, can be nurtured online
- Figure 35: Gambling frequency, by gender, 2022
- Four in 10 casino-style gamblers under 45 do so multiple times per week
- Figure 36: Gambling frequency, by age, 2022
- Financial security drives more frequent gambling
- Figure 37: Gambling frequency, by financial health, 2022
- Nearly a third of casino-style gamblers place bets multiple times per week
-
Interest in Future Betting
- Future gambling interest is high
- Figure 38: Interest in future betting, 2022
- Figure 39: Bets placed in the past year and interest in future betting, 2022
- 38% of non-gambling LGAs are interested in doing so in the future
- Figure 40: Interest in future betting, by bets placed in the past year, 2022
- Men want to get to a casino
- Figure 41: Bets placed in the past year and interest in future betting, by men, 2022
- 25-34s show strongest future interest
- Figure 42: Any betting history and any interest in future betting, by age, 2022
-
- Figure 43: Bets placed in the past year and interest in future betting, by ages 25-34, 2022
- 22-24s interested in card games and real-life events
- Figure 44: Bets placed in the past year and interest in future betting, by ages 22-24, 2022
- 65+ would like to head to the casino
- Figure 45: Bets placed in the past year and interest in future betting, by ages 65+, 2022
- Hispanic LGAs want to play in-person card games at casinos
- Figure 46: Bets placed in the past year and interest in future betting, by Hispanic origin, 2022
- Future gambling interest is high
-
Reasons for Casino-style Gambling
- Majority of gamblers do so for the experience, but money can’t be ignored
- Figure 47: Reasons for casino-style gambling, 2022
- Nurturing social networks and fandom can engage frequent gamblers
- Figure 48: Reasons for casino-style gambling, by gambling frequency, 2022
- Sense of competition is stronger in men, opportunity for hobby positioning
- Figure 49: Reasons for casino-style gambling, by gender, 2022
- Nurture friendly competitive communities among younger gamblers
- Figure 50: Reasons for casino-style gambling – Select items, by age, 2022
- There’s room to lean into premium experiences
- Figure 51: Reasons for casino-style gambling – Select items, by financial health, 2022
- Majority of gamblers do so for the experience, but money can’t be ignored
-
Attitudes toward Gambling
- The vast majority of gamblers prefer to gamble with others
- Figure 52: General gambling attitudes – Any agree, 2022
- Frequent gamblers are loyal, but could be swayed by advertising
- Figure 53: General gambling attitudes – Any agree, by gambling frequency, 2022
- Celebrity sponsorships of particular interest to sports betters
- Figure 54: General gambling attitudes – Any agree, by bets placed in the past year, 2022
- Online gambling methods must boost ease of play among gamblers 55+
- Figure 55: General gambling attitudes – Any agree, by age, 2022
- The vast majority of gamblers prefer to gamble with others
-
Motivations for Visiting a Casino
- The overall experience is an important motivator for a casino visit
- Figure 56: Motivations for visiting a casino, 2022
-
- Figure 57: Motivations for visiting a casino, by gambling frequency, 2022
- Casino perks are a strong draw of in-person gambling
- Figure 58: Attitudes toward casinos – Any agree, 2022
-
- Figure 59: Attitudes toward casinos – Any agree, by gambling frequency, 2022
- Casinos can nurture hunger for sports betting
- Figure 60: Attitudes toward casinos – Any agree, by bets placed in the past year, 2022
- Older gamblers can be lured with food, discounts and entertainers
- Figure 61: Motivations for visiting a casino, by age, 2022
- The overall experience is an important motivator for a casino visit
-
Barriers to Gambling
- Fear of losing money dissuades vast majority of those who avoid gambling
- Figure 62: Barriers to gambling, 2022
- Women may be drawn in by education efforts
- Figure 63: Barriers to gambling, by gender, 2022
- Hispanic response suggests they’d be good at it if they knew how
- Figure 64: Barriers to gambling, by Hispanic origin, 2022
- Understanding the game is key to engagement
- Figure 65: Gambling statements – Understanding, 2022
- Fear of losing money dissuades vast majority of those who avoid gambling
-
Appendix – Data Sources and Abbreviations
- Data sources
- Sales data
- Forecast
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Data sources
-
Appendix – The Market
-
- Figure 66: Total consumer spending forecast on gambling, at inflation-adjusted prices, 2017-27
- Figure 67: Total consumer spending and forecast on casino gambling, at inflation-adjusted prices, 2017-27
- Figure 68: Total consumer spending and forecast on lotteries, at inflation-adjusted prices, 2017-27
- Figure 69: Total consumer spending and forecast on pari-mutuel net receipts, at inflation-adjusted prices, 2017-27
-
-
The Legal Landscape
-
- Figure 70: Legal status of gambling types in the US as of December 31, 2021
-
About the report
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Consumer
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Data
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Below is a sample report, understand what you are buying.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.
Trusted by companies. Big and small.
