Description

“The pandemic resulted in challenges and benefits to the US gambling industry. A steep decline in 2020 was quickly reversed as restrictions loosened and consumers warmed to virtual options – specifically sports betting – that capitalized on a well-timed expansion. In the near future, industry players will need to thread the needle between delivering on the tangible, premium experience of in-person play and meeting demands for convenient (virtual) and accessible (affordable) play.”

– Fiona O’Donnell, Senior Director – US Reports

This Report looks at the following areas

  • The market and forecast for gambling and key segments of casinos, lotteries and pari-mutuel betting
  • Factors impacting the gambling market and consumer interest
  • Key players in gambling, competitive strategies and market opportunities
  • What types of bets consumers placed in the past year and their interest in future betting
  • Casino-style gambling frequency and motivations for casino-style gambling
  • Consumer attitudes toward gambling, casinos and barriers to gambling

Table of Contents

  1. Overview

    • What you need to know
      • This Report looks at the following areas
        • Definition
          • Market context
          • Executive Summary

              • Top takeaways
                • Market overview
                  • Figure 1: Total consumer spending and fan chart forecast on gambling, at current prices, 2017-27
                  • Figure 2: Gambling outlook, 2022-27
                • Opportunities and challenges
                  • Interest in future in-person play is strong
                    • Figure 3: Bets placed in the past year and interest in future betting, 2022
                  • Casinos can build on sports interest by building out sports amenities
                    • Figure 4: Attitudes toward casinos – Any agree, by bets placed in the past year, 2022
                  • Online gambling is a key driver of market growth
                    • Figure 5: Gambling statements – Change in gambling vs prior 12 months, by in-person or online, 2022
                  • In-person venues should consider catering to digital audience, selectively
                    • Figure 6: Bets placed in the past year and interest in future betting, by men, 2022
                  • Key consumer insights
                  • Market Size and Forecast – Gambling

                      • Gambling makes quick recovery following pandemic dip
                        • Figure 7: Total consumer spending and fan chart forecast on gambling, at current prices, 2017-27
                        • Figure 8: Total consumer spending on gambling, at current prices, 2017-27
                    • Segment Performance

                      • Casino gambling drives category performance
                        • Figure 9: Total consumer spending and fan chart forecast of casino gambling, at current prices, 2017-27
                        • Figure 10: Total consumer spending and forecast on casino gambling, at current prices, 2017-27
                      • Lotteries experienced smallest pandemic declines
                        • Figure 11: Total consumer spending and fan chart forecast on lotteries, at current prices, 2017-27
                        • Figure 12: Total consumer spending and forecast on lotteries, at current prices, 2017-27
                      • Pari-mutuel segment posts smallest receipts, smallest projected gains
                        • Figure 13: Total consumer spending and fan chart forecast on pari-mutuel net receipts, at current prices, 2017-27
                        • Figure 14: Total consumer spending and forecast on pari-mutuel net receipts, at current prices, 2017-27
                    • Market Factors

                      • Legal sports betting continues to expand, spurring gambling action
                        • Figure 15: Legal status of gambling types in the US, 2017-21
                      • Industry takes aim at illegal betting
                        • Inflation encourages belt-tightening, recessionary fears may curb spending
                          • Figure 16: CPI changes from previous year ago, 2020-22
                        • COVID-19 pandemic and new variants could continue to impact business
                          • Pandemic accelerates modernization of casino payment technologies
                            • Concern over addiction could put limits on advertising
                            • Key Players

                              • Overview of key players in casinos
                                • MGM launches BetMGM to stave off iGaming competition
                                  • Revamped MGM Rewards aims to prevent drift to growing array of options
                                    • Figure 17: Casino gambling and locations in the past 12 months, 2020-22
                                  • Overview of key types of lottery tickets
                                    • Powerball garners the largest participation
                                      • Scratchers aim at attention/appeal via high payoffs
                                        • Figure 18: Lottery ticket purchase types in the past 12 months, 2020-22
                                      • Overview of key players in sports betting
                                        • DraftKings leads sports betting engagement, diversifies to ease reach
                                          • FanDuel also maintains wide range, highlights platform infrastructure offerings
                                            • Figure 19: Sports/fantasy sports betting in the past 12 months, 2020-22
                                            • Figure 20: Sports betting platforms – Awareness, 2022
                                        • Competitive Strategies and Market Opportunities

                                          • Mintel Trends
                                            • Casinos increase investment in hospitality and sports
                                              • Hail, sportsbooks
                                                • Figure 21: Caesars Entertainment Sportsbook at Harrah’s New Orleans Tweet, 2022
                                              • Related Trend: Redefining Adulthood
                                                • ESPN launches Women’s Fantasy Basketball ahead of the WNBA season
                                                  • Figure 22: WNBA Daily Fantasy Sports Tweet, 2021
                                                • Related Trend: The Unfairer Sex
                                                  • ICE Poker earns $7.5 million in first three months of operation
                                                    • Figure 23: Decentral Games ICE Poker Tweet, 2022
                                                  • Related Trend: Alternative Realities
                                                  • The Gambling Consumer – Fast Facts

                                                    • Two thirds of US adults aged 22+ placed bets in the past year
                                                      • Men are highly engaged gamblers across the board
                                                        • Variety exists in gambling engagement across age groups
                                                          • Gamblers are equally as likely to gamble in-person as they are online
                                                            • Money draws people to – and keeps them from – casino-style gambling
                                                            • Bets Placed in the Past Year

                                                              • Two thirds of US adults aged 22+ placed bets in the past year
                                                                • Figure 24: Bets placed in the past year, 2022
                                                              • One third of casino-style gamblers say they have reduced their gambling
                                                                • Figure 25: Gambling statements – Change in gambling vs prior 12 months, 2022
                                                              • Even split between in-person and online gambling
                                                                • Figure 26: Gambling statements – In-person or online, 2022
                                                              • A quarter of online gamblers have increased their gambling frequency
                                                                • Figure 27: Gambling statements – Change in gambling vs prior 12 months, by in-person or online, 2022
                                                              • Infrequent gamblers are more likely to do so online
                                                                • Figure 28: Gambling statements – In-person or online, by gambling frequency, 2022
                                                              • Gender gap most pronounced in sports betting
                                                                • Figure 29: Bets placed in the past year, by gender, 2022
                                                              • Men show a slight preference for online gambling
                                                                • Figure 30: Gambling statements – In-person vs online, by gender, 2022
                                                              • 25-44s are core gambling audience, sports appeal to youngest respondents
                                                                • Figure 31: Bets placed in the past year, by age, 2022
                                                              • Close to half of LGA Black adults play the lottery
                                                                • Figure 32: Bets placed in the past year, by race, 2022
                                                              • Sports betting strongly tied to fandom
                                                                • Figure 33: Bets placed in the past year – Sports, by sports fandom, 2022
                                                            • Casino-style Gambling Frequency

                                                              • Nearly a third of casino-style gamblers place bets multiple times per week
                                                                • Figure 34: Gambling frequency, 2022
                                                              • Men drive gambling frequency, can be nurtured online
                                                                • Figure 35: Gambling frequency, by gender, 2022
                                                              • Four in 10 casino-style gamblers under 45 do so multiple times per week
                                                                • Figure 36: Gambling frequency, by age, 2022
                                                              • Financial security drives more frequent gambling
                                                                • Figure 37: Gambling frequency, by financial health, 2022
                                                            • Interest in Future Betting

                                                              • Future gambling interest is high
                                                                • Figure 38: Interest in future betting, 2022
                                                                • Figure 39: Bets placed in the past year and interest in future betting, 2022
                                                              • 38% of non-gambling LGAs are interested in doing so in the future
                                                                • Figure 40: Interest in future betting, by bets placed in the past year, 2022
                                                              • Men want to get to a casino
                                                                • Figure 41: Bets placed in the past year and interest in future betting, by men, 2022
                                                              • 25-34s show strongest future interest
                                                                • Figure 42: Any betting history and any interest in future betting, by age, 2022
                                                                • Figure 43: Bets placed in the past year and interest in future betting, by ages 25-34, 2022
                                                              • 22-24s interested in card games and real-life events
                                                                • Figure 44: Bets placed in the past year and interest in future betting, by ages 22-24, 2022
                                                              • 65+ would like to head to the casino
                                                                • Figure 45: Bets placed in the past year and interest in future betting, by ages 65+, 2022
                                                              • Hispanic LGAs want to play in-person card games at casinos
                                                                • Figure 46: Bets placed in the past year and interest in future betting, by Hispanic origin, 2022
                                                            • Reasons for Casino-style Gambling

                                                              • Majority of gamblers do so for the experience, but money can’t be ignored
                                                                • Figure 47: Reasons for casino-style gambling, 2022
                                                              • Nurturing social networks and fandom can engage frequent gamblers
                                                                • Figure 48: Reasons for casino-style gambling, by gambling frequency, 2022
                                                              • Sense of competition is stronger in men, opportunity for hobby positioning
                                                                • Figure 49: Reasons for casino-style gambling, by gender, 2022
                                                              • Nurture friendly competitive communities among younger gamblers
                                                                • Figure 50: Reasons for casino-style gambling – Select items, by age, 2022
                                                              • There’s room to lean into premium experiences
                                                                • Figure 51: Reasons for casino-style gambling – Select items, by financial health, 2022
                                                            • Attitudes toward Gambling

                                                              • The vast majority of gamblers prefer to gamble with others
                                                                • Figure 52: General gambling attitudes – Any agree, 2022
                                                              • Frequent gamblers are loyal, but could be swayed by advertising
                                                                • Figure 53: General gambling attitudes – Any agree, by gambling frequency, 2022
                                                              • Celebrity sponsorships of particular interest to sports betters
                                                                • Figure 54: General gambling attitudes – Any agree, by bets placed in the past year, 2022
                                                              • Online gambling methods must boost ease of play among gamblers 55+
                                                                • Figure 55: General gambling attitudes – Any agree, by age, 2022
                                                            • Motivations for Visiting a Casino

                                                              • The overall experience is an important motivator for a casino visit
                                                                • Figure 56: Motivations for visiting a casino, 2022
                                                                • Figure 57: Motivations for visiting a casino, by gambling frequency, 2022
                                                              • Casino perks are a strong draw of in-person gambling
                                                                • Figure 58: Attitudes toward casinos – Any agree, 2022
                                                                • Figure 59: Attitudes toward casinos – Any agree, by gambling frequency, 2022
                                                              • Casinos can nurture hunger for sports betting
                                                                • Figure 60: Attitudes toward casinos – Any agree, by bets placed in the past year, 2022
                                                              • Older gamblers can be lured with food, discounts and entertainers
                                                                • Figure 61: Motivations for visiting a casino, by age, 2022
                                                            • Barriers to Gambling

                                                              • Fear of losing money dissuades vast majority of those who avoid gambling
                                                                • Figure 62: Barriers to gambling, 2022
                                                              • Women may be drawn in by education efforts
                                                                • Figure 63: Barriers to gambling, by gender, 2022
                                                              • Hispanic response suggests they’d be good at it if they knew how
                                                                • Figure 64: Barriers to gambling, by Hispanic origin, 2022
                                                              • Understanding the game is key to engagement
                                                                • Figure 65: Gambling statements – Understanding, 2022
                                                            • Appendix – Data Sources and Abbreviations

                                                              • Data sources
                                                                • Sales data
                                                                  • Forecast
                                                                    • Consumer survey data
                                                                      • Abbreviations and terms
                                                                        • Abbreviations
                                                                        • Appendix – The Market

                                                                            • Figure 66: Total consumer spending forecast on gambling, at inflation-adjusted prices, 2017-27
                                                                            • Figure 67: Total consumer spending and forecast on casino gambling, at inflation-adjusted prices, 2017-27
                                                                            • Figure 68: Total consumer spending and forecast on lotteries, at inflation-adjusted prices, 2017-27
                                                                            • Figure 69: Total consumer spending and forecast on pari-mutuel net receipts, at inflation-adjusted prices, 2017-27
                                                                        • The Legal Landscape

                                                                            • Figure 70: Legal status of gambling types in the US as of December 31, 2021

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