The video game industry keeps growing each year, attracting a broad group of players. Gamers are investing in new hardware, which is driving accessory interest.

Brian Benway, Senior Tech and Gaming Analyst

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    • Key issues covered in this Report
  1. Executive Summary

    • Consumer Insights

      • Consumer fast facts
      • Gaming time comparison
      • Graph 1: gaming play time comparison, 2019-23
      • Graph 2: planning to spend more time playing video games in 2024 compared to 2023, by age and gender, 2023
      • Graph 3: gaming time comparison, playing vs engaged with gaming content, 2023
      • Graph 4: average time spent playing games, by age, 2023
      • Graph 5: average time spent engaged with gaming content, by age, 2023
      • Graph 6: average time spent playing games, 2019-23
      • Graph 7: average time spent engaged with gaming content, 2019-23
      • Graph 8: average (mean) weekly time spent playing games in hours, by age, 2023
      • Gaming purchasing behavior
      • Graph 9: gaming products/services purchased in past 12 months, 2019-23
      • Graph 10: gaming products/services purchased in past 12 months, 2023
      • Graph 11: did not buy any gaming products/services in the past 12 months, by age, 2023
      • Graph 12: any new hardware purchase in past 12 months (net), by age, 2023
      • Graph 13: any single copy game purchased in past 12 months (net), by age, 2023
      • Graph 14: gaming products/services purchased in past 12 months (select), Black and Hispanic consumers vs overall, 2023
      • Graph 15: purchased accessories and/or VR headset in past 12 months, by parental status, 2023
      • Hardware purchase factors
      • Graph 16: hardware purchase factors, 2023
      • Graph 17: hardware purchase factors, by age, 2023
      • Graph 18: hardware purchase factors, Hispanic (any race) consumers vs overall, 2023
      • Graph 19: hardware purchase factors, by gaming device usage, 2023
      • Gaming accessories interest and ownership
      • Graph 20: gaming accessories interest and ownership, 2023
      • Graph 21: gaming accessories purchase interest, by age, 2023
      • Graph 22: gaming accessories purchase interest, moms vs dads, 2023
      • Graph 23: currently own, but looking to replace it, by work location, 2023
      • Graph 24: gaming accessories purchase interest, by income, 2023
      • Console purchasing factors
      • Graph 25: "I typically buy a new gaming console…", 2023
      • Graph 26: "I typically buy a new gaming console…", early enthusiasts, 2023
      • Graph 27: "I typically buy a new gaming console…", patient gamers, 2023
      • Graph 28: "I typically buy a new gaming console…", by gender, 2023
      • Graph 29: "I typically buy a new gaming console…", by gender, 2023
      • Graph 30: "I typically buy a new gaming console…", by gamer segment, 2023
      • Attitudes towards video games
      • Graph 31: attitudes towards gaming accessories (% any agree), by age, 2023
      • Graph 32: attitudes towards gaming accessories (% any agree), by gamer segments, 2023
      • Graph 33: attitudes toward gaming value (% any agree), Hispanic consumers vs overall, 2023
      • Graph 34: attitudes toward device loyalty (% any agree), by gamer segments, 2023
      • Graph 35: attitudes toward gaming hardware (% any agree), moms vs dads, 2023
      • Graph 36: large video game companies buying other large video game companies is a bad thing (% any agree), by age, 2023
    • Competitive Strategies

      • Launch activity and innovation
      • Marketing and advertising
      • Opportunities
    • The Market

      • Market context
      • Market overview
      • Graph 37: global video game industry revenue, 2019-25
      • Graph 38: global video game industry revenue ($ billions) share, by device, 2023
      • Graph 39: Consumer Price Index change from previous period, 2020-23
      • Market drivers
    • Appendix

      • The market
      • The consumer
      • Graph 40: "What devices have you played video games on in the past three months? Please select all that apply.", 2023
      • Graph 41: "How often do you play video games?", 2023
      • Graph 42: gaming motivations, 2023
      • Graph 43: Mintel gamer segments – motivations, % of consumers, 2023
      • Graph 44: gamer segments – motivations, by gender 2023
      • Graph 45: gamer segments – motivations, by age, 2023
      • Graph 46: Mintel gamer segments – devices and frequency, % of consumers, 2023
      • Graph 47: attitudes towards gaming accessories, 2023
      • Graph 48: attitudes toward increasing gaming costs, 2023
      • Graph 49: attitudes toward gaming hardware, 2023

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