Description

As consumers rise from tough times, gifting is set to glow anew. Behaviors will evolve and tech adoption will increase, as will willingness to spend on gifts.

Marisa Ortega, Retail & eCommerce Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Consumer Insights

      • Consumer fast facts
      • Consumer fast facts (continued)
      • Gifting occasions
      • Graph 1: participation in gifting occasions in the past 12 months, 2019-24
      • Graph 2: participation in gifting occasions in the past 12 months, by age, 2024
      • Graph 3: repertoire of gifting occasions, by age, 2024
      • Graph 4: participation in gifting occasions in the past 12 months, by race and Hispanic origin, 2024
      • Retailers shopped
      • Graph 5: retailers shopped, 2023-24 – NET – any shopping
      • Graph 6: retailers shopped, by key demographics, 2024 – NET – any shopping
      • Types of gifts
      • Graph 7: types of gifts, 2024
      • Graph 8: select types of gifts, by occasions, 2024
      • Graph 9: types of gifts, by age, 2024
      • Graph 10: types of gifts, by parental status, 2024
      • Graph 11: types of gifts, by parental status, 2024
      • Gift preferences
      • Graph 12: gift preferences, 2024
      • Graph 13: gift preferences, by age, 2024
      • Graph 14: gift preferences, by race and Hispanic origin, 2024
      • Resources used to find gifts
      • Graph 15: resources used to find gifts, 2024
      • Graph 16: resources used to find gifts, by gender, 2024
      • Graph 17: resources used to find gifts, by age, 2024
      • Gift registries
      • Graph 18: experience with gift registries, by key demographics, 2024
      • Graph 19: attitudes toward gift registries, by age, 2024
      • Attitudes toward receiving and giving gifts
      • Graph 20: attitudes toward receiving and giving gifts – the emotional aspect, by key demographics, 2024 – NET – agree
      • Graph 21: attitudes toward receiving and giving gifts – economical behaviors, by age, 2024 – NET – agree
      • Graph 22: attitudes toward giving and receiving gifts – economical behaviors, by race and Hispanic origin, 2024 – NET – agree
      • Graph 23: attitudes toward receiving and giving gifts – preloved gifts, 2024 – NET – agree
      • Graph 24: attitudes toward receiving and giving gifts – preloved gifts, by gender and age, 2024 – NET – agree
    • Competitive Strategies

      • Opportunities
    • The Market

      • Market drivers
      • Graph 25: quarterly real GDP growth, 2020-23
      • Graph 26: headline CPI, core CPI, and shelter CPI, 2021-24
      • Graph 27: opinions on financial future, 2024
      • Graph 28: median age at first marriage, by gender, 2011-21
      • Graph 29: annual general fertility rate, 2010-21
      • Market landscape
      • Graph 30: total retail sales in November and December, in current dollars, 2012-23
      • Graph 31: total expected spending on select occasions, in current dollars, 2012-23
    • Appendix

      About the report

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