Mintel’s 2023 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritize in order to educate consumers and ensure that your responsible products, campaigns and policies have a wide appeal in the marketplace.

What is the Global Outlook on Sustainability?

The report tracks and analyses three years of data on consumers’ priorities, behaviors and activation points. This is supported by an in-depth commentary on the past year’s environmental, political and corporate events, alongside a showcase of over one hundred best in class product and campaign innovations selected by our global pool of analysts.

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What has Changed Consumers’ Attitudes Towards Sustainability?

People have undergone a bracing reality check, experiencing extreme weather events and rising energy and food price rises, bringing us to a major tipping point, where customers think like businesses, where “sustainability” has gone from being a “premium nice to have” to an issue that is impacting on our health and wallets.

  • The proportion of consumers who believe that their country is suffering from climate change are now in the majority (at 51%), representing an attitudinal shift of 7 points between 2021 and 2023. 
  • As the FAO’s Food Price Index has escalated, so have the proportions of consumers feeling that food is “becoming unaffordable” – up four points to 44%.
  • The ascent of water shortages from fifth to third place in consumers’ leading concerns at 35%  is symptomatic of a population directly impacted by – as opposed to increasingly informed about – climate change, marking a new era where environmental concerns become pressing issues of self-preservation and a desire to conserve resources for future resilience. 

Reasons to be Cheerful and Routes to Activation

Our analysis also reports on how conflict in Ukraine has potentially brought forward the transition to renewables by five to ten years and why the ‘green arms race’ between the protectionist investment policies of America, China and the EU represents a zeitgeist moment for brands to build momentum around.

A staunch majority still believe that their personal actions can have a positive impact, opening opportunities for responsible consumer-facing businesses to build loyalty. 

Our research reveals how consumers want this to be achieved by companies reducing their own carbon emissions rather than resorting to “Carbon Offsetting” programs outside of their own area of business and we explore the on pack information and marketing metrics they are seeking to inform responsible choices and the degree to which triggers around value, health and community can go towards closing the value action gap and converting them to action.

Are you Ready to Secure your Businesses’ Sustainable Future?

The Global Outlook on Sustainability report comprises 40,000 consumer interviews across 16 global markets and over 100 inspirational product, policy and campaign innovations from leading brands, start-ups, scientists, advertisers and NGOs. As part of your purchase, you also get access to our 2023, 2022 and 2021 online Interactive Databooks, featuring granular demographic data across the 16-market survey.

Order your copy today and ensure your sustainability choices and messaging align with consumers’ aspiration with our unparalleled global consumer study.

About the Author

Author Richard Cope is a graduate of the Cambridge Institute of Sustainability Leadership (CISL) Sustainable Business Management program, a senior Mintel consultant and regular speaker and media commentator.

Sustainability is no longer just a “nice to have” for consumers. It has become a crucial issue that impacts both their health and wallets. As a result, companies are realizing that embracing sustainability is not just responsible, but it also delivers a return on investment.

Richard Cope
Senior Trends Analyst

Table of Contents


  1. Part 1: How consumers are feeling

    • Environmental Priorities and the socio-economic context
    • Causes for optimism
    • Consumers and the political issues
    • Emissions in trade
    • Working in a job to combat climate change
    • Conservation
    • Carbon offsetting
    • International cooperation
    • Sense of impact
  2. Part 2: Behaviours and actions

    • Food
    • Fashion
    • Transport
    • Home Energy
    • Purchasing
  3. Part 3: Attitudes and routes to engagement

    • Consumers and the Sustainable Development Goals (SDG)
    • Responsibility
    • Solutions
    • Responsible consumption
    • Activism and education
    • Successful communications

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.


Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.


Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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