Description

Canadians are generally healthy, but their needs are evolving as mental health gains attention, the market gets older and social media influence grows.

Scott Stewart, Associate Director, Lifestyles & Retail

Table of Contents

  1. Executive Summary

    • Key issues covered in this report
    • Consumer trends: key takeaways
    • Market predictions
  2. Consumer Insights

    • Consumer fast facts
    • Consumer fast facts (continued)
    • Self evaluation of mental and physical health
    • Graph 1: current health status, 2023
    • Graph 2: current health status – very healthy, by age, 2023
    • Graph 3: current mental health status – very healthy, by age and gender, 2023
    • Graph 4: current physical health status – very healthy, by age and gender, 2023
    • Graph 5: current mental health status, 18-34 year old women, 2023
    • Graph 6: current health status – very healthy, by financial situation, 2023
    • Graph 7: current mental health status, overall vs LGBTQ+, 2023
    • Reframing products and services as mental health supports
    • Graph 8: ways of improving/maintaining mental health, 2023
    • Graph 9: ways of improving/maintaining mental health – doing something I enjoy, 2023
    • Graph 10: ways of improving/maintaining mental health – doing something I enjoy, overall vs White women with HHI $100,000+, 2023
    • Ways of maintaining mental health
    • Graph 11: ways of improving/maintaining mental health, 2023
    • Graph 12: ways of improving/maintaining mental health – physical exercise, by household income, 2023
    • Graph 13: ways of improving/maintaining mental health, 2023
    • Graph 14: ways of improving/maintaining mental health, by gender, 2023
    • Graph 15: ways of improving/maintaining mental health – beauty/personal care routine, by age/gender, race and time in Canada, 2023
    • Graph 16: ways of improving/maintaining mental health, 2023
    • Graph 17: ways of improving/maintaining mental health – counselling/therapy, by age, 2023
    • Influences on mental health
    • Graph 18: activities' impact on mental health, 2023
    • Graph 19: activities' impact on mental health – among those who do the activity, 2023
    • Graph 20: activities' impact on mental health – among those who do the activity, by gender, 2023
    • Graph 21: activities' impact on mental health – among those who do the activity, by age, 2023
    • Graph 22: activities' impact on mental health – among those who do the activity, 2023
    • Graph 23: activities' impact on mental health – among those who do the activity, 2023
    • Graph 24: activities' impact on mental health – social media – among those who use social media, by generation, 2023
    • Motivators for good physical health
    • Graph 25: top motivators for good physical health (up to 3 selected), 2023
    • Graph 26: top motivators for good physical health – select items (up to 3 selected), by age, 2023
    • Graph 27: top motivators for good physical health – select items (up to 3 selected), by age, 2023
    • Tracking physical health metrics
    • Graph 28: health metrics tracked (NET – any tracking), 2023
    • Graph 29: ways of tracking health metrics, 2023
    • Graph 30: ways of tracking health metrics, 2023
    • Graph 31: ways of tracking health metrics, 2023
    • Graph 32: health metrics tracked (NET – any tracking), by gender, 2023
    • Graph 33: health metrics tracked (NET – any tracking), by age, 2023
    • Sources of health information
    • Graph 34: sources of health information, 2023
    • Graph 35: sources of health information, by age, 2023
    • Graph 36: sources of health information, by age, 2023
    • Graph 37: source of health information – social media influencers, by race, 2023
    • Graph 38: social media sites/apps used daily, overall vs consumers who get health information from social media influencers, 2023
    • Graph 39: sources of health information, by age, 2023
  3. Competitive Strategies

    • Launch activity and innovation
    • Marketing and advertising
    • Opportunities
  4. The Market

    • Market context
    • Graph 40: share of population by age, 1983-2043
    • Graph 41: current health conditions, 2015-2022
    • Graph 42: proportion of Canadians aged 12+ reporting very good/excellent mental health, 2015-2021
    • Market drivers
    • Graph 43: self-reported one or more COVID-19 infections, June 2023
    • Graph 44: visited a dental professional in the past 12 months, by household income, December 2022
  5. Appendix

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