US Hispanics and Media Consumption Market Report 2022
$4,995 (Excl.Tax)
$4,995 (Excl.Tax)
“Hispanics are avid fans of most types of media. However, sub-segments of this rich and diverse group engage with media in different ways, making it essential to dig deeper. Targeting media buys based on the usage patterns for specific audiences is critical, as is creating content in a mix of both Spanish and English to match how Hispanics communicate. Younger Hispanics do emerge as a potential risk factor for traditional media and even for streaming services: social media appears to be dominating their leisure time, making it important to partner with influencers to gain their attention.”
– Carol Wong-Li, Director – Consumers and Cultures
Key issues covered in this Report
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