Description

“Despite flashy new home entertainment tech innovations, consumers are hesitant to make any major upgrades. While ultra-high-definition televisions and newest generation gaming consoles are imagined to be the ultimate desire for Canadians, this is not necessarily the truth. When it comes to buying new tech for the home, cost and convenience reign supreme.
– Candace Baldassarre, Research Analyst

Key issues covered in this Report

  • Canadians’ television ownership.
  • Ultra-high-definition television as emerging technology.
  • Home entertainment rooms as curated spaces.
  • Canadians’ preferences for entertaining in the home.
  • Consumers’ attitudes towards and ownership of other home entertainment technology devices (including audio devices, VR headsets and gaming consoles).

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
      • Executive Summary

          • Top takeaways
            • Market overview
              • Figure 1: Category outlook: home entertainment technology, 2022-27
            • Opportunities
              • Home entertainment technology is more than just television
                • Connection, connection, connection
                  • Canadians like their homes
                    • Challenges
                      • Rising costs mean reconsidering entertainment
                        • Internet speed is of prime concern.
                          • UHD requires everyone to be on the same page…or channel
                          • Market Factors

                            • Economic factors have implications
                              • Figure 2: Canadian Consumer Price Index, 2020-22
                              • Figure 3: Canadian market concerns (net any rank), 2022
                            • It’s an interesting time to be a Canadian
                              • Trying to supply for demand
                                • Figure 4: Redwood Materials Instagram post, November 2022
                              • A population seeing shifts in demography
                                • Figure 5: Canadian population age projections, yearly, 2000-40
                              • Credit cards cost more
                                • 8K to be banned in the EU
                                  • Figure 6: 8K Association Twitter post, November 2022
                              • Competitive Strategies

                                • Connecting over tech
                                  • Sony Creative Space
                                    • Figure 7: Sony | Alpha Twitter post, 2022
                                  • Best Buy Teen Tech Center
                                    • Streamlining the home entertainment experience
                                      • Samsung Gaming Hub
                                        • Figure 8: Samsung TV Twitter post, 2022
                                      • Urbanites and renters have different needs
                                        • Figure 9: Samsung TV Twitter post, 2022
                                      • A car with a PS5?
                                      • Home Entertainment Technology – Fast Facts

                                        • Television Ownership

                                          • How many is enough?
                                            • Figure 10: Number of televisions in household, 2022
                                          • Not-so-terrible twos
                                            • Income is an obvious influence
                                              • Figure 11: Number of televisions in household, by income, 2022
                                            • Is bigger always better?
                                              • Figure 12: Size of main TV in the household, 2022
                                              • Figure 13: Main TV in household: big screen (60+ inches), by age, 2022
                                            • Televisions aren’t an everyday purchase
                                              • Figure 14: Length of main television ownership, 2022
                                              • Figure 15: Length of main television ownership, by age, 2022
                                            • Smart TVs are a smart choice
                                              • Figure 16: Smart and basic TV (main) ownership, by age, 2022
                                              • Figure 17: Sony Electronics Twitter post, 2022
                                              • Figure 18: Samsung Electronics Twitter post, 2022
                                            • UHD TV ownership
                                              • Figure 19: Definition of main TV, 2022
                                              • Figure 20: UHD TV (main) ownership, by age, 2022
                                              • Figure 21: Definition of main TV, men vs women, 2022
                                            • Parents prefer ultra-high definition
                                              • Figure 22: UHD TV (main) ownership, by parental status, 2022
                                            • South Asian consumers are savvy
                                              • Figure 23: Main TV characteristics, South Asian vs overall, 2022
                                          • Not All Screens Are Created Equal: UHDs

                                            • The three Rs: resolution, refresh rate and contrast ratio
                                              • Sports and gaming: men and UHD TVs
                                                • Figure 24: UHD TV (main) ownership, men vs women, 2022
                                                • Figure 25: LG Electronics Twitter post, 2022
                                                • Figure 26: Samsung TV Twitter post, 2022
                                              • Confusion abounds
                                                • Figure 27: Description of household’s main TV, men vs women, 2022
                                                • Figure 28: LG Electronics Twitter post, 2022
                                              • 8K is still emerging technology in the home
                                                • Figure 29: Samsung US Newsroom Twitter post, 2022
                                            • Entertaining in the Home

                                              • Home is where the heart (and comfort) is
                                                • Figure 30: Attitudes towards spending leisure time at home (% any agree), 2022
                                                • Figure 31: Attitudes towards spending leisure time at home (% any agree), by age, 2022
                                              • South Asian soirees
                                                • Figure 32: Attitudes about entertaining in the home (% any agree), South Asians vs overall, 2022
                                              • Let’s party!
                                                • Figure 33: Planning on hosting a party in the next three months, by age, 2022
                                              • Economical option/value as driver
                                                • Figure 34: Spending leisure time at home is good for saving money (% any agree), by age, 2022
                                              • An evening two ways:
                                                • Figure 35: Samsung TV Twitter post, 2022
                                            • Home Entertainment Rooms

                                              • Amalgamation of features
                                                • Figure 36: Most important features of a good entertainment room (% any rank), 2022
                                              • TV as centrepiece
                                                • Figure 37: Most important features of a good entertainment room (% any rank), by age, 2022
                                                • Figure 38: Attitudes towards television use in the home (% any agree), by age, 2022
                                              • Lighting, decorations and video games, oh my!
                                                • Figure 39: Ikea USA Twitter post, 2022
                                                • Figure 40: Sony Electronics Twitter post, 2022
                                                • Figure 41: Most important features of a good entertainment room (% any rank), by age, 2022
                                            • Home Entertainment Devices

                                              • Dabbling in different devices
                                                • Figure 42: Ownership of home entertainment devices, 2022
                                                • Figure 43: Ownership of home entertainment devices, by age, 2022
                                              • Interest in home entertainment devices
                                                • Audio devices abound
                                                  • Figure 44: Interest in audio-related device (among non-owners), men vs women vs overall, 2022
                                                  • Figure 45: Interest in audio-related device (among non-owners), by age, 2022
                                                • Audio on the go: wireless speakers
                                                  • Figure 46: Sony Electronics Twitter post, 2022
                                                  • Figure 47: Attitudes towards home entertainment, by age, 2022
                                                  • Figure 48: Sonos Instagram post, 2022
                                                • Gaming consoles are here to stay
                                                  • Figure 49: Interest in owning the newest generation of video game consoles (among those who don’t own), by age and gender vs overall, 2022
                                                • Projectors are disrupting the need for TVs
                                                  • Figure 50: Samsung TV Twitter post, 2022
                                                  • Figure 51: Samsung TV Twitter post, 2022
                                                  • Figure 52: Interest in owning a projector, by age and gender vs overall, 2022
                                                • Interest in streaming media devices is waning
                                                  • Figure 53: Interest in streaming media devices, by age and gender vs overall, 2022
                                                • Curiosity around VR headsets is growing
                                                  • Figure 54: Metaquest Instagram post, 2022
                                                  • Figure 55: Interest in VR headset ownership, by age and gender vs overall, 2022
                                              • Appendix – Data Sources and Abbreviations

                                                • Data sources
                                                  • Consumer survey data
                                                    • Consumer qualitative research
                                                      • Abbreviations and terms
                                                        • Abbreviations

                                                        About the report

                                                        This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                        Market

                                                        Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                        Consumer

                                                        Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                        Brand/Company

                                                        Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                        Data

                                                        Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                        Below is a sample report, understand what you are buying.

                                                        Click to show report

                                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

                                                        Trusted by companies. Big and small.

                                                        Bell Logo - Mintel client
                                                        Boots Logo - Mintel Client
                                                        Kelloggs Logo - Mintel client
                                                        Samsung Logo - Mintel client
                                                        Nike Logo - Mintel client
                                                        Walgreens Logo - Mintel client

                                                        Want to speak to us directly?

                                                        Contact us on via phone or fill out a form with your enquiry.

                                                        Contact Us