Report Summary

Packaging is getting smarter, more specialized and more sustainable. Consumers expect brands to take responsibility for the environmental impact their products.

Jamie Rosenberg, Associate Director, Global Household and Personal Care

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

  2. The Market

    • Market context
    • Market drivers
    • Graph 1: Consumer Price Index change from previous period, 2007-24
    • Graph 2: Consumer Sentiment Index, 2007-24
    • Graph 3: growth rate for selected homecare segments, in inflation-adjusted dollars, 2023
  3. Competitive Strategies and market opportunities

    • Launch activity and innovation
    • Graph 4: belief that companies can do more than governments to change the world, by age, 2022
    • Graph 5: most important types of label information, 2023
    • Graph 6: percentage of surface cleaning, laundry and dish care launches using refillable bottles, 2015-24
    • Graph 7: prioritization of refillable packaging, and attitudes toward sustainable packaging, by age, 2024
    • Graph 8: top four automatic laundry detergents rated across ten key benefit areas, 2023
  4. Consumer Insights

    • Consumer fast facts
    • Preferred packaging attributes
    • Graph 9: packaging qualities ranked among consumers’ top three attributes, 2023
    • Graph 10: consumers interested in packaging made from certified sustainable sources, by age and parental status, 2024
    • Household care format penetration
    • Graph 11: homecare format interest vs use, 2024
    • Graph 12: use of surface cleaning and floor wipes, by income and parental status, 2024
    • Preferred label attributes
    • Graph 13: most desired packaging label information, 2024
    • Packaging-related problems
    • Graph 14: packaging problems, 2024
    • Graph 15: consumers who say that homecare packaging labels are too hard to read, by age, 2024
    • Attitudes toward homecare packaging
    • Graph 16: attitudes toward homecare packaging, 2024
    • Graph 17: select attitudes where parents over index, by parental status, 2024
    • Interest in innovations
    • Graph 18: interest in packaging that’s easy to recycle, vs refill services with home delivery, 2024
  5. Appendix

About the report

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