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- Canada Household Cleaning Equipment Market Report 2024
Canadians are looking for ways to streamline their cleaning routines with convenient tools that offer versatility, sustainability and value.
Meghan Ross, Senior Research Analyst – Home & Beauty
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- Key issues covered in this Report
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Executive summary
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Consumer Insights
- Consumer fast facts
- Cleaning equipment shopping responsibilities
- Graph 1: responsibility for buying household cleaning equipment, 2024 vs 2022
- Cleaning product usage
- Graph 2: cleaning tools used in the past three months, 2024 vs 2022
- Graph 3: cleaning tools used in the past three months, men vs women, 2024
- Graph 4: cleaning tools used in the past three months, by age, 2024
- Graph 5: cleaning tools used in the past three months, Asians vs overall, 2024
- Graph 6: cleaning tools used in the past three months (select), by household income, 2024
- Floor cleaning equipment usage
- Graph 7: ownership and usage of floor cleaning equipment, 2024
- Graph 8: ownership of floor cleaning equipment, 2024 vs 2022
- Graph 9: ownership of vacuum cleaner types, by age,2024
- Graph 10: ownership of floor cleaning equipment, by age,2024
- Graph 11: interest in buying floor cleaning tools within the next six months, among those who do not currently own, by age, 2024
- Household cleaning equipment purchase factors
- Graph 12: household cleaning equipment purchase factors, 2024 vs 2022
- Graph 13: household cleaning equipment purchase factors, by age, 2024
- Attitudes and behaviours: convenience
- Attitudes and behaviours: ingredients
- Graph 14: those citing ability to be used without cleaning products as an important purchase factor, by child's age, 2024
- Attitudes and behaviours: hygiene
- Graph 15: cleaning equipment hygiene attitudes (% agree), by COVID-19 exposure worry, 2024
- Graph 16: cleaning equipment hygiene attitudes (% agree), by parental status, 2024
- Graph 17: cleaning equipment hygiene attitudes (% agree), Asians vs overall, 2024
- Graph 18: disposable cleaning equipment attitudes (% agree), by household size, 2024
- Attitudes and behaviours: sustainability
- Graph 19: cleaning equipment sustainability attitudes (% agree), by age, 2024
- Graph 20: cleaning equipment sustainability attitudes (% agree), by racial background, 2024
- Graph 21: cleaning equipment sustainability attitudes (% agree), by parental status, 2024
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Competitive strategies
- Launch activity and innovation
- Graph 22: pet ownership by type of pet, 2023
- Graph 23: 'Cleaning the floors in my home takes too much time', by parental status, 2024
- Marketing and advertising
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The Market
- Market drivers
- Graph 24: Consumer Price Index, 2020-24
- Graph 25: percentage of workforce anticipated to work on-site or remotely over the next three months, first quarter of 2024
- Graph 26: population aged 0-14 and 65+ , 1988-2068*
- Graph 27: 1971-2021
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Appendix
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