Description

Canadians are looking for ways to streamline their cleaning routines with convenient tools that offer versatility, sustainability and value.

Meghan Ross, Senior Research Analyst – Home & Beauty

Table of Contents

    • Key issues covered in this Report
  1. Executive summary

    • Consumer Insights

      • Consumer fast facts
      • Cleaning equipment shopping responsibilities
      • Graph 1: responsibility for buying household cleaning equipment, 2024 vs 2022
      • Cleaning product usage
      • Graph 2: cleaning tools used in the past three months, 2024 vs 2022
      • Graph 3: cleaning tools used in the past three months, men vs women, 2024
      • Graph 4: cleaning tools used in the past three months, by age, 2024
      • Graph 5: cleaning tools used in the past three months, Asians vs overall, 2024
      • Graph 6: cleaning tools used in the past three months (select), by household income, 2024
      • Floor cleaning equipment usage
      • Graph 7: ownership and usage of floor cleaning equipment, 2024
      • Graph 8: ownership of floor cleaning equipment, 2024 vs 2022
      • Graph 9: ownership of vacuum cleaner types, by age,2024
      • Graph 10: ownership of floor cleaning equipment, by age,2024
      • Graph 11: interest in buying floor cleaning tools within the next six months, among those who do not currently own, by age, 2024
      • Household cleaning equipment purchase factors
      • Graph 12: household cleaning equipment purchase factors, 2024 vs 2022
      • Graph 13: household cleaning equipment purchase factors, by age, 2024
      • Attitudes and behaviours: convenience
      • Attitudes and behaviours: ingredients
      • Graph 14: those citing ability to be used without cleaning products as an important purchase factor, by child's age, 2024
      • Attitudes and behaviours: hygiene
      • Graph 15: cleaning equipment hygiene attitudes (% agree), by COVID-19 exposure worry, 2024
      • Graph 16: cleaning equipment hygiene attitudes (% agree), by parental status, 2024
      • Graph 17: cleaning equipment hygiene attitudes (% agree), Asians vs overall, 2024
      • Graph 18: disposable cleaning equipment attitudes (% agree), by household size, 2024
      • Attitudes and behaviours: sustainability
      • Graph 19: cleaning equipment sustainability attitudes (% agree), by age, 2024
      • Graph 20: cleaning equipment sustainability attitudes (% agree), by racial background, 2024
      • Graph 21: cleaning equipment sustainability attitudes (% agree), by parental status, 2024
    • Competitive strategies

      • Launch activity and innovation
      • Graph 22: pet ownership by type of pet, 2023
      • Graph 23: 'Cleaning the floors in my home takes too much time', by parental status, 2024
      • Marketing and advertising
    • The Market

      • Market drivers
      • Graph 24: Consumer Price Index, 2020-24
      • Graph 25: percentage of workforce anticipated to work on-site or remotely over the next three months, first quarter of 2024
      • Graph 26: population aged 0-14 and 65+ , 1988-2068*
      • Graph 27: 1971-2021
    • Appendix

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