Report Summary

The comfort and joy found in frozen treating is solid, yet frozen treats can chip away and add occasions with formats, sizes, and new-ish flavors.

Kelsey Olsen, Food & Drink Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

  2. Market Dynamics

    • Market drivers
    • Graph 1: attitudes toward the center store – quality and selection, by generation, 2023
    • Graph 2: milk types purchased in the past three months, by age, 2023
    • Market size and forecast
    • Market segmentation
    • Graph 3: total retail sales and forecast of ice cream and frozen novelties, by segment, at current prices, 2018-28
    • Graph 4: total retail sales and forecast of frozen yogurt/non-dairy and sherbet/sorbet/ices, by segment, at current prices, 2018-28
    • Market share/brand share
  3. Consumer Insights

    • Consumer fast facts
    • Trended ice cream & frozen novelties purchase location
    • Graph 5: trended ice cream & frozen novelties purchase locations, 2023-24
    • Graph 6: frozen treat purchase locations, 2024
    • Graph 7: frozen treat purchase location, 2024
    • Trended types of ice cream & frozen novelties purchased
    • Graph 8: trended types of frozen treats purchased, 2023-24
    • Graph 9: types of ice cream & frozen novelties purchased, by generation, 2024
    • Graph 10: frozen treat purchase, by parental status, 2024
    • Graph 11: frozen treat purchase, by household size, 2024
    • Trended ice cream & frozen novelties products purchased
    • Graph 12: trended types of frozen treats purchased, 2023-24
    • Graph 13: types of frozen treats purchased, by generation, 2024
    • Graph 14: types of frozen treats purchased, by household size, 2024
    • Frequency of frozen treat trial
    • Graph 15: frequency of new frozen treat trial, by generation, 2024
    • Graph 16: frequency of new frozen treat trial, by household size, 2024
    • Ice cream & frozen novelties new product trial motivators
    • Graph 17: motivators to purchase a new frozen treat, 2024
    • Graph 18: motivators to purchase a new frozen treat, by generation, 2024
    • Graph 19: motivators to purchase a new frozen treat, by household size, 2024
    • Interest in ice cream concepts
    • Graph 20: interest in ice cream concepts, 2024
    • Graph 21: interest in ice cream concepts, by generation, 2024
    • Graph 22: interest in ice cream concepts, by household size, 2024
    • Interest in frozen novelty concepts
    • Graph 23: interest in frozen novelty concepts. 2024
    • Graph 24: interest in frozen novelty concepts, by generation, 2024
    • Graph 25: interest in frozen novelty concepts, by parental status, 2024
    • Ice cream & frozen novelties behaviors/attitudes
    • Graph 26: ice cream and frozen novelties attitudes and behaviors, 2024
    • Graph 27: ice cream and frozen novelties attitudes and behaviors, by generation, 2024
    • Graph 28: ice cream and frozen novelties attitudes and behaviors, by household size, 2024
    • Sweet treat associations
    • Graph 29: associations with different sweet treats, 2024
    • Graph 30: associations with ice cream, by generation, 2024
    • Graph 31: associations with frozen novelties, by generation, 2024
  4. Innovation and Marketing Trends

    • Launch activity and innovation
    • Marketing and advertising
    • Opportunities
  5. Appendix

About the report

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