As consumers become more frugal, home improvement stakeholders need to better demonstrate the return on investment.

Jamie Rosenberg, Associate Director, Global Household and Personal Care

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • The market

      • Market context
      • Market drivers
      • Graph 1: consumers who are postponing home improvement projects due to the rising cost of inflation, 2023
    • Competitive Strategies and market opportunities

      • Graph 2: home improvement participation, enjoyment and skill, by race, 2023
      • Graph 3: consumers who renovate to enable aging in place, by age, 2023
    • Consumer Insights

      • Consumer fast facts
      • Graph 4: home improvement participation, 2022 vs 2023
      • Graph 5: consumers who engage in frequent home improvement (at least one a year), 2022 vs 2023
      • Graph 6: consumers who love or like home improvement, by age and gender, 2023
      • Graph 7: home skill level, by gender, 2023
      • Graph 8: types of DIY projects undertaken, 2023
      • Graph 9: consumers who undertake projects for multifunctionality, 2023
      • Graph 10: projects for which consumers hire professionals, 2023
      • Graph 11: use of professionals for any home improvement project or repair, 2023
      • Graph 12: reasons for undertaking DIY home improvement, 2023
      • Graph 13: consumers who renovate to protect against natural disasters, by region, 2023
      • Graph 14: tasks undertaken before starting DIY home improvement/maintenance projects, 2023
      • Graph 15: attitudes toward home improvement, 2023
      • Graph 16: consumers who learned DIY skills from a parent or family member, by age, 2023
      • Graph 17: cost-related home improvement behaviors, 2023
      • Graph 18: consumers who use second hand markets for home improvement supplies, by age, 2023
    • Appendix

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