Steady growth in ingredient interest and fluency bodes well for BPC while making ingredient narratives more competitive to speak to comfort, value, and efficacy.

Joan Li, Senior Analyst, Beauty and Personal Care

Table of Contents

    • Key issues covered in this Report
  1. Executive summary

  2. The Market

    • Market context
    • Market drivers
    • Graph 1: level of ingredient research, 2022 vs 2023
  3. Competitive strategies

    • Ingredient communication opportunities
    • Spotlights on ingredients and ingredient claims
  4. Consumer Insights

    • Consumer fast facts
    • Research motivations
    • Graph 2: research motivations, by age, 2023
    • Graph 3: select motivations for research, by gender, 2023
    • Graph 4: Eco- and ethical research motivations, by age
    • Information resources
    • Graph 5: information resources, 2022 vs 2023, any rank
    • Graph 6: select resources, any rank, by research level, 2023
    • Graph 7: most commonly-used resources among light researchers, ranked, 2023
    • Research interests
    • Graph 8: factors of interest, ranked, 2023
    • Graph 9: select research factors, by research levels, 2023
    • Active ingredient perceptions
    • Graph 10: consumers who look for select active ingredients in their products, 2022 vs 2023
    • Graph 11: perceptions of efficacy among select actives, 2022 vs 2023
    • Graph 12: perceptions of efficacy of select actives among women, by age, 2023
    • Graph 13: preference for select actives, by gender, 2023
    • Natural ingredient perceptions
    • Graph 14: perceptions of select natural ingredients, 2023
    • Graph 15: preference for select naturals, 2022 vs 2023
    • Graph 16: perceptions of botanical alternatives, 2023
    • Graph 17: perceptions of select natural ingredients, 2023
    • Challenges to ingredient trends
    • Graph 18: perceptions of lab-grown natural ingredients, 2023
    • Graph 19: attitudes toward natural vs synthetic, by race, 2023
    • Graph 20: select attitudes toward BPC ingredients and ingredient research, 2023
    • Graph 21: trend-seeking behaviors and attitudes, by research level, 2023
  5. Appendix

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