Description

Interior features provide brands and retailers with a significant opportunity to differentiate from competitors and drive appeal among consumers.

Gabe Sanchez, Automotive Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Consumer Insights

      • Consumer fast facts
      • Desired interior features
      • Graph 1: current interior features , 2023
      • Graph 2: desired interior features, 2023
      • Graph 3: most important interior features when buying a new car (any rank), 2023
      • Graph 4: most important interior features when buying a new car (any rank), by age, 2023
      • Graph 5: most important interior features when buying a new car (any rank), parents vs overall, 2023
      • Graph 6: WIFI hotspot as most important interior features when buying a new car (any rank), by race and Hispanic origin, 2023
      • Current shoppers' attitudes towards the interior or the car
      • Graph 7: it is important to spend time researching a car's interior features (% agree), by age, 2023
      • Graph 8: new in-vehicle features are causing car prices to rise (% agree), by age and gender, 2023
      • Graph 9: agreement with "I would like greater personalization opportunities when selecting the interior of a car" (% agree), by age, 2023
      • Graph 10: it is important to me to have vehicle settings personalized to my needs (% any agree), by age, 2023
      • Graph 11: would like to see personalized settings based on who is driving in a vehicle in the future, by age, 2023
      • Graph 12: agreement with "I would prefer to see more packages of interior features at different price ranges" (% agree), by age, 2023
      • Graph 13: getting the interior features I want is more important than the specific car (% agree), moms vs dads, 2023
      • Graph 14: "I have had difficulty finding vehicles with the interior features I want", by age, 2023
      • Attitudes toward the interior of the car
      • Graph 15: technology-related attitudes toward the interior of the car (% any agree), 2023
      • Graph 16: tech-related attitudes toward the interior of the car (% any agree), Black and Hispanic consumers vs overall, 2023
      • Graph 17: cleanliness-related attitudes toward the interior of the car (% any agree), 2023
      • Graph 18: cleanliness-related attitudes toward interior of the car (% any agree), parents vs overall, 2023
      • Graph 19: "I am satisfied with the amount of cargo space my vehicle has" (% any agree), by age, 2023
      • Graph 20: attitudes towards interior of the car (% any agree), moms vs dads, 2023
      • Attitudes toward connected cars
      • Graph 21: "I am worried about automotive brands tracking and selling my driving data" (% agree), by age and gender, 2023
      • Graph 22: in-car entertainment is important to me (% agree), by age, 2023
      • Graph 23: in-car entertainment is important to me (% agree), moms vs dads, 2023
      • Graph 24: software-related attitudes toward connected cars (% agree), moms vs dads, 2023
      • Graph 25: subscription-related attitudes toward connected cars (% agree), by age, 2023
      • Graph 26: select attitudes toward connected cars (% agree), overall vs those who agree "I like when vehicles have tech features from other companies", 2023
      • Attitudes toward future features
      • Graph 27: features consumers would you like to see in a vehicle in the future, by age, 2023
      • Graph 28: safety and security features consumers would you like to see in a vehicle in the future, by area, 2023
      • Graph 29: features consumers would you like to see in a vehicle in the future, overall vs those who would subscribe to in-car subscription services, 2023
    • Competitive Strategies

      • Opportunities
    • The Market

      • Market context
      • Market drivers
    • Appendix

      About the report

      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

      Market

      Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

      Consumer

      Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

      Brand/Company

      Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

      Data

      Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

      Below is a sample report, understand what you are buying.

      Click to show report

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

      Trusted by companies. Big and small.

      Bell Logo - Mintel client
      Boots Logo - Mintel Client
      Kelloggs Logo - Mintel client
      Samsung Logo - Mintel client
      Nike Logo - Mintel client
      Walgreens Logo - Mintel client

      Want to speak to us directly?

      Contact us on via phone or fill out a form with your enquiry.

      Contact Us