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- US Interior of the Car Market Report 2023
Interior features provide brands and retailers with a significant opportunity to differentiate from competitors and drive appeal among consumers.
Gabe Sanchez, Automotive Analyst
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- Key issues covered in this Report
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Executive Summary
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Consumer Insights
- Consumer fast facts
- Desired interior features
- Graph 1: current interior features , 2023
- Graph 2: desired interior features, 2023
- Graph 3: most important interior features when buying a new car (any rank), 2023
- Graph 4: most important interior features when buying a new car (any rank), by age, 2023
- Graph 5: most important interior features when buying a new car (any rank), parents vs overall, 2023
- Graph 6: WIFI hotspot as most important interior features when buying a new car (any rank), by race and Hispanic origin, 2023
- Current shoppers’ attitudes towards the interior or the car
- Graph 7: it is important to spend time researching a car’s interior features (% agree), by age, 2023
- Graph 8: new in-vehicle features are causing car prices to rise (% agree), by age and gender, 2023
- Graph 9: agreement with “I would like greater personalization opportunities when selecting the interior of a car” (% agree), by age, 2023
- Graph 10: it is important to me to have vehicle settings personalized to my needs (% any agree), by age, 2023
- Graph 11: would like to see personalized settings based on who is driving in a vehicle in the future, by age, 2023
- Graph 12: agreement with “I would prefer to see more packages of interior features at different price ranges” (% agree), by age, 2023
- Graph 13: getting the interior features I want is more important than the specific car (% agree), moms vs dads, 2023
- Graph 14: “I have had difficulty finding vehicles with the interior features I want”, by age, 2023
- Attitudes toward the interior of the car
- Graph 15: technology-related attitudes toward the interior of the car (% any agree), 2023
- Graph 16: tech-related attitudes toward the interior of the car (% any agree), Black and Hispanic consumers vs overall, 2023
- Graph 17: cleanliness-related attitudes toward the interior of the car (% any agree), 2023
- Graph 18: cleanliness-related attitudes toward interior of the car (% any agree), parents vs overall, 2023
- Graph 19: “I am satisfied with the amount of cargo space my vehicle has” (% any agree), by age, 2023
- Graph 20: attitudes towards interior of the car (% any agree), moms vs dads, 2023
- Attitudes toward connected cars
- Graph 21: “I am worried about automotive brands tracking and selling my driving data” (% agree), by age and gender, 2023
- Graph 22: in-car entertainment is important to me (% agree), by age, 2023
- Graph 23: in-car entertainment is important to me (% agree), moms vs dads, 2023
- Graph 24: software-related attitudes toward connected cars (% agree), moms vs dads, 2023
- Graph 25: subscription-related attitudes toward connected cars (% agree), by age, 2023
- Graph 26: select attitudes toward connected cars (% agree), overall vs those who agree “I like when vehicles have tech features from other companies”, 2023
- Attitudes toward future features
- Graph 27: features consumers would you like to see in a vehicle in the future, by age, 2023
- Graph 28: safety and security features consumers would you like to see in a vehicle in the future, by area, 2023
- Graph 29: features consumers would you like to see in a vehicle in the future, overall vs those who would subscribe to in-car subscription services, 2023
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Competitive Strategies
- Opportunities
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The Market
- Market context
- Market drivers
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Appendix
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