Description

Global foods offer Canadians new culinary experiences. The challenge lies in ensuring that innovation within this expansive space aligns with consumer demand.

Joel Gregoire, Associate Director of Food & Drink Reports

Table of Contents

    • Key issues covered in this Report
  1. Executive summary

    • Consumer Insights

      • Consumer fast facts
      • Usage/interest in international foods by country/region
      • Graph 1: consumption and interest in international foods, 2023
      • Graph 2: international foods Canadians have not eaten but are interested in trying, 2023
      • Graph 3: consumption of and interest in South Asian and African foods, new Canadians vs overall, 2023
      • Reasons for eating international foods
      • Graph 4: reasons for eating or showing interest in international foods, 2023
      • Graph 5: reasons for eating or showing interest in international foods, new Canadians vs overall, 2023
      • Graph 6: select reasons for eating or showing interest in eating international foods, by generation, 2023
      • Reasons for avoiding international foods
      • Graph 7: reasons for avoiding certain international foods, 2023
      • Graph 8: select reasons for avoiding certain international foods, by generation, 2023
      • Graph 9: appeal of flavours in sauces and marinades, by generation, 2023
      • Graph 10: select reasons for avoiding certain international foods, moms vs dads vs overall, 2023
      • Where consumers try new international dishes
      • Graph 11: where consumers try new international foods, 2023
      • Graph 12: try new international foods at fast food restaurants, by generation, 2023
      • Graph 13: locations for new trial of international foods, new Canadians vs overall, 2023
      • Graph 14: locations for new trial of international foods, by household income, 2023
      • Interest in international foods
      • Graph 15: areas of interest in international foods, 2023
      • Graph 16: areas of interest in international foods, by generation, 2023
      • Graph 17: areas of interest in internationally inspired foods, moms vs dads vs overall, 2023
      • Graph 18: areas of interest in internationally inspired foods, new Canadians vs overall, 2023
      • Graph 19: areas of interest in internationally inspired foods, South Asian vs Chinese vs overall, 2023
      • Attitudes toward international foods: availability and trial
      • Graph 20: attitudes toward international foods and exploration, 2023
      • Graph 21: attitudes toward international foods and exploration (% agree), by generation, 2023
      • Graph 22: attitudes toward international foods and exploration (% agree), parents vs overall, 2023
      • Attitudes toward international foods and connection
      • Graph 23: attitudes toward international foods and connection, 2023
      • Graph 24: attitudes toward international foods and connection (% agree), by generation, 2023
      • Graph 25: attitudes toward international foods and connection (% agree), new Canadians vs overall, 2023
      • Graph 26: attitudes toward international foods and connection (% agree), Chinese vs South Asian vs overall, 2023
      • Graph 27: attitudes toward international foods and connection (% agree), by region, 2023
      • Internationally inspired foods at retail
      • Graph 28: attitudes toward international foods and retail experiences, 2023
      • Graph 29: attitudes toward international foods and retail experiences (% agree), by generation, 2023
      • Graph 30: attitudes toward international foods and retail experiences (% agree), new Canadians vs overall, 2023
      • Graph 31: attitudes toward international foods and retail experiences (% agree), Chinese vs South Asian vs overall, 2023
      • Graph 32: attitudes toward international foods and retail experiences (% agree), by location, 2023
    • Competitive strategies

      • Launch activity and innovation
      • Marketing and advertising
      • Opportunities
      • Graph 33: appeal of flavours in sauces and marinades, new Canadians vs overall, 2023
      • Graph 34: prepared/made-to-order foods from grocery stores typically purchased, 2022
    • The Market

      • Market drivers
      • Graph 35: percent of the population identified as immigrants, 1871-2021
      • Graph 36: distribution of immigrant population by region of birth, 1971-2021
      • Graph 37: top 10 places of birth of recent immigrants, 2021
      • Graph 38: overall planned permanent resident admissions, 2023-26
      • Graph 39: new immigrants vs overall population, by age group, 2021
      • Graph 40: proportion of mixed couples in mixed unions, 1991-2011
      • Graph 41: annual number of births, 2005-22
      • Graph 42: languages predominantly spoken at home, 2021
      • Graph 43: holidays celebrated, 2021
      • Graph 44: annual change in the consumer price index and retail food prices, 2019-23
      • Graph 45: monthly foodservice dollar sales, full-service, 2019-23
    • Appendix

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