Description

“The health risks of the pandemic placed wellness in the spotlight, and the goal of better wellness overlaps with leisure and entertainment; consumers adopted wellness-oriented leisure in droves. Bicycle sales doubled in 2020, yoga mats flew off shelves, and the meditative qualities of crafting sparked a knitting revival that led to a yarn shortage. As consumers reengage with society they are forced to reconcile the dichotomy of pent-up demand with extreme inflation, forcing entertainment venues to innovate to balance the desire for meaningful, differentiated experiences with the need for cost-control amid consumers’ economizing behavior.”
Jamie Rosenberg, Associate Director, Global Household and Personal Care

This Report looks at the following areas:

  • The competitive environment for both in-home and out-of-home leisure and entertainment
  • Novel business strategies and growth opportunities
  • Leisure activities that consumers have done recently and expect to do in the coming year
  • Ways that consumers are navigating inflation in the marketplace
  • Consumers’ leisure and entertainment aspirations

Table of Contents

  1. Overview

    • What you need to know
      • This Report looks at the following areas
        • Definition
          • Market context
          • Executive Summary

              • Top takeaways
                • Market overview
                  • Figure 1: Total consumer spending and fan chart forecast of the leisure and entertainment market, at current prices, 2017-27
                  • Figure 2: Leisure and entertainment outlook, 2023-27
                • Opportunities and challenges
                  • Opportunity: reposition crafting as a male pursuit
                    • Figure 3: Arts and crafts, cooking/baking activities, by gender, 2022
                  • Opportunity and challenge: Reinvent the small performance venue
                    • Challenge: Inflation is keeping low-income consumers at home
                      • Figure 4: Inflation-related leisure and entertainment behaviors, by household income, 2022
                    • Key consumer insights
                      • Brands need to navigate the gap between consumers’ values and actions
                        • Consumers need more low-cost choices for out-of-home entertainment
                        • Market Size and Forecast

                            • Spending on leisure and entertainment forecast to hit $1 trillion by 2026
                              • Figure 5: Total consumer spending and fan chart forecast of the leisure and entertainment market, at current prices, 2017-27
                              • Figure 6: Total consumer spending and forecast of the leisure and entertainment market, at current prices, 2017-27
                          • Segment Performance

                            • Out-of-home leisure is most volatile, but also the main growth engine
                              • Figure 7: Total consumer spending and forecast of the leisure and entertainment market, by segment, 2017-27
                          • Market Factors

                            • Inflation begins to ease
                              • Figure 8: Consumer Price Index change from previous period, 2007-22
                            • Consumer confidence starting to rebuild
                              • Figure 9: Consumer Sentiment Index, 2022
                            • The disposable income gap grows
                              • Figure 10: Monthly and annual changes in disposable personal income, 2007-22
                          • Competitive Strategies and Market Opportunities

                            • Mintel Trend Drivers
                              • Leisure spending involves a complex interaction of Value and Wellbeing
                                • Figure 11: Mintel Trend Drivers: Value and Wellbeing
                              • Consolidation creates challengers to Netflix and Amazon Prime Video
                                • Netflix restructures pricing in a bid to stay on top
                                  • Figure 12: Prioritization of low-cost at-home leisure activities, by household income, 2022
                                • Netflix looks to diversify – explores gaming as a potential revenue stream
                                  • Threat: prepare for the “hidden competition”
                                    • Figure 13: YouTube ad promoting its streaming service
                                  • Cinema: movie theaters take back control
                                    • Opportunity: diversify content and focus on the experience
                                      • Figure 14: Cinépolis Luxury Cinemas
                                      • Figure 15: Desired movie theater concessions, by consumer segments, 2022
                                    • Live events: a tale of two venues
                                      • Opportunity: make performances more personal and community-focused
                                          • Figure 16: Scene from Playback Theater workshop
                                          • Figure 17: Pillars of Mintel Trend Drivers: Surroundings, Identity, and Experiences
                                        • Opportunity: make museum exhibits more portable and immersive
                                          • Figure 18: Scene from traveling Beyond Van Gogh exhibit in Dayton, Ohio
                                        • Traditional toys and games: Hasbro and Mattel take different paths
                                          • Figure 19: Mattel and Hasbro toys based on movies, 2022
                                      • The Leisure and Entertainment Consumer – Fast Facts

                                        • Consumers anticipate more live entertainment in 2023
                                          • Consumers want to do more arts and crafts; men are an untapped market
                                            • Inflation impacts leisure and entertainment priorities
                                              • There is a gender divide in at-home leisure and entertainment priorities
                                                • Personal connections, skills and wellness are top drivers
                                                  • Millennials are most strategic about leisure planning
                                                  • Leisure and Entertainment Participation

                                                    • Consumers foresee more live entertainment in their future
                                                      • Figure 20: In-home and out-of-home leisure activities conducted in past six months, 2022
                                                    • Consumers want to do more arts and crafts; men are an untapped market
                                                      • Figure 21: Former NFL player Rosey Grier displays his needlepoint work
                                                      • Figure 22: Arts and crafts, cooking/baking activities in past six months, by gender, 2022
                                                      • Figure 23: Knitting For Radical Self Care
                                                  • Impact of Inflation on Leisure and Entertainment

                                                    • Inflation has impacted most consumers
                                                      • Figure 24: Impact of inflation on leisure and entertainment in past six months, 2022
                                                    • Low-income consumers show the biggest behavioral shifts
                                                        • Figure 25: Impact of inflation on leisure and entertainment, 2022
                                                    • Leisure and Entertainment Priorities

                                                        • Figure 26: At-home and out-of-home leisure and entertainment priorities, 2022
                                                      • First and foremost, consumers want to relax while at home
                                                        • Figure 27: Ranking of at-home leisure and entertainment priorities, 2022
                                                      • Gender drives at-home leisure and entertainment priorities
                                                        • Figure 28: Wahoo Kickr Smart Bike Trainer
                                                      • Women’s cost aversion highlights an opportunity for brand activism
                                                        • Figure 29: At-home leisure and entertainment qualities, by gender, 2022
                                                      • Parents are a prime target for skill-building leisure and entertainment
                                                        • Figure 30: At-home vs out-of-home prioritization of skill building, by parental status and age of children, 2022
                                                        • Figure 31: Children’s garden at the Green Bay Botanical Gardens
                                                      • Out-of-home activities should be social, active and adventurous
                                                        • Figure 32: Ranking of out-of-home leisure and entertainment priorities, 2022
                                                      • Young people seek camaraderie and adventure
                                                        • Figure 33: Llanglorse Multi Activity Centre
                                                        • Figure 34: Out-of-home leisure priorities, by age, 2022
                                                      • Among lower-income consumers, prioritization of low-cost activities grows with age
                                                          • Figure 35: Prioritization of low-cost out-of-home leisure activities, by age and household income, 2022
                                                      • Attitudes Toward Leisure and Entertainment

                                                        • Improving relationships, life skills and wellness motivate leisure decisions
                                                          • Figure 36: Attitudes toward leisure and entertainment, 2022
                                                        • Parents want to strengthen connections and wellness, but have the least time
                                                          • Figure 37: Sky Zone Trampoline Park in Chesterfield, MO
                                                          • Figure 38: Attitudes toward social and wellness-oriented activities, by parental status and age of children, 2022
                                                        • Millennials are most strategic around leisure planning
                                                          • Figure 39: Attitudes toward money-saving, by generation, 2022
                                                          • Figure 40: Outdoor leisure and major product purchase, by generation and gender, 2022
                                                      • Appendix – Data Sources and Abbreviations

                                                        • Data sources
                                                          • Sales data
                                                            • Forecast
                                                              • Consumer survey data
                                                                • Abbreviations and terms
                                                                  • Abbreviations
                                                                  • Appendix – The Market

                                                                      • Figure 41: Total consumer spending and forecast for leisure and entertainment, at inflation-adjusted prices, 2017-27
                                                                      • Figure 42: Total consumer spending and fan chart forecast for out-of-home leisure, at current prices, 2017-27
                                                                      • Figure 43: Total consumer spending and forecast for out-of-home leisure, at current prices, 2017-27
                                                                      • Figure 44: Total consumer spending and forecast for out-of-home leisure, at inflation-adjusted prices, 2017-27
                                                                      • Figure 45: Total consumer spending and fan chart forecast for in-home media, at current prices, 2017-27
                                                                      • Figure 46: Total consumer spending and forecast for in-home media, at current prices, 2017-27
                                                                      • Figure 47: Total consumer spending and forecast for in-home media, at inflation-adjusted prices, 2017-27
                                                                      • Figure 48: Total consumer spending and fan chart forecast for in-home leisure products, at current prices, 2017-27
                                                                      • Figure 49: Total consumer spending and forecast for in-home leisure products, at current prices, 2017-27
                                                                      • Figure 50: Total consumer spending and forecast for in-home leisure products, at inflation-adjusted prices, 2017-27

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