Description

Loyalty is evolving; it has become a two-way street where consumers want tangible benefits, and in return, reward businesses with their advocacy and dollars.

Marisa Ortega, Retail & eCommerce Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Consumer Insights

      • What it means to be loyal
      • Graph 1: what it means to be loyal to a brand/retailer, 2023
      • Graph 2: what it means to be loyal to a brand/retailer, by gender, 2023
      • Graph 3: what it means to be loyal to a brand/retailer, by age, 2023
      • Loyalty drivers
      • Graph 4: factors to be loyal to a brand or retailer – NET – Any rank, 2023
      • Graph 5: factors to be loyal to a brand or retailer, by age – NET – any rank, 2023
      • Graph 6: factors encouraging loyalty to a brand or retailer, by race and Hispanic origin – NET – any rank, 2023
      • Reasons for switching
      • Graph 7: reasons that would encourage switching brands/retailers, 2023
      • Graph 8: reasons that would encourage switching brands/retailers, by age – NET – any rank, 2023
      • Graph 9: reasons that would encourage switching brands/retailers, parental status – NET – any rank, 2023
      • Loyalty, by product category
      • Graph 10: brand loyalty, by product category, 2023
      • Graph 11: brand loyalty, by product category and gender, 2023
      • Graph 12: brand loyalty, by product category and age, 2023
      • Use of loyalty/reward programs
      • Graph 13: retailers where consumers use a reward or loyalty program, 2023
      • Graph 14: retailers where consumers use a reward or loyalty program, by age, 2023
      • Loyalty program features
      • Graph 15: important features in loyalty programs, 2023
      • Graph 16: important features in loyalty programs, by age, 2023
      • Graph 17: important features in loyalty programs, by parental status, 2023
      • Attitudes toward loyalty
      • Graph 18: attitudes toward loyalty – rewards/loyalty program impact, by key demographics – NET – agree, 2023
      • Graph 19: attitudes toward loyalty – feelings toward paid memberships, by key demographics – NET – agree, 2023
      • Graph 20: attitudes toward loyalty – brand preferences, by gender and age, financial situation – NET – agree, 2023
      • Graph 21: Attitudes toward loyalty – impact of inflation, by key demographics – NET – agree, 2023
    • Competitive Strategies

      • Opportunities
    • The Market

      • Market drivers
      • Graph 22: quarterly real GDP growth, 2020-23
      • Graph 23: headline CPI, core CPI, and shelter CPI, 2021-23
      • Graph 24: opinions on financial future, 2024
      • Graph 25: consumers that believe they will be worse-off, by household income, 2023
    • Appendix

      About the report

      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

      Market

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      Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

      Brand/Company

      Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

      Data

      Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

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