Description

With rise of escapism, brands need to validate consumers' experiences around stress, while providing products that empathize and motivate a betterment of one's holistic wellness.

David Hamlette, Research Analyst; Health and Wellbeing

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Consumer Insights

      • Consumer fast facts
      • Current state of wellbeing
      • Graph 1: current state of wellbeing, trended, 2022-24
      • Graph 2: current state of wellbeing, by age and income, 2024
      • Graph 3: current state of wellbeing, by sexual orientation, 2024
      • Changes in mental health status
      • Graph 4: awareness of factors contributing to stress, 2024
      • Graph 5: changes in mental health status in past 12 months, trended, 2022-24
      • Graph 6: changes in mental health status in past 12 months – improved and worsened, by generation, 2024
      • Graph 7: awareness of factors worsening mental health, by gender, 2024
      • Changes in attention towards mental health and wellbeing
      • Graph 8: attention paid to mental health in past 12 months, trended, 2022-24
      • Graph 9: attention paid to mental health status in past 12 months, by parental status, 2024
      • Graph 10: attention to mental health in past 12 months – worsened, by marital status, 2024
      • Mental health conditions and symptoms experienced
      • Graph 11: mental health symptoms experienced in past 12 months, trended, 2020-24
      • Graph 12: mental health symptoms experienced in past 12 months, comparing 2020 to 2024 by gender
      • Graph 13: burnout symptoms experienced in past 12 months, by age, 2024
      • Factors contributing to stress
      • Graph 14: ranked factors contributing most to stress, 2024
      • Graph 15: select factors contributing most to stress – any rank, by race , 2024
      • Graph 16: select factors contributing most to stress – any rank, by children in household – children aged 18+, 2024
      • Approaches to stress management
      • Graph 17: approaches to stress management, 2024
      • Graph 18: approaches to stress management – distract myself with entertainment and select attitudes and behaviors toward stress management, by age, 2024
      • Graph 19: select approaches to stress management, by male gender,2024
      • Defining experts in stress management
      • Graph 20: sources of stress/stress management information, 2024
      • Graph 21: select sources of stress/stress management information, by parental status, 2024
      • Graph 22: select sources of stress/stress management information, by select generations, 2024
      • Attitudes and behaviors toward stress management
      • Graph 23: attitudes and behaviors towards stress management, 2024
      • Graph 24: select attitudes and behaviors towards stress management, by male and Gen Z, trended, 2023-24
      • Graph 25: select attitudes and behaviors towards stress management – "agree to not knowing what steps to take to begin managing their wellness", parental status, number of children, and work from home status, 2024
    • Competitive Strategies

      • Launch activity and innovation
      • Graph 26: select ingredients, % of adaptogenic food, drink and healthcare launches^, 2021-23
      • Marketing and advertising
      • Opportunities
    • The Market

      • Market context
      • Market drivers
    • Appendix

      About the report

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