Description

Meals are a medley of senses and emotions. With so many moving parts – and room for error – brands and retailers can play a major role in this daily ritual.

Adriana Chychula, Analyst – Food, Drink & Nutrition

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Consumer Insights

      • Consumer fast facts
      • Meal planning timeline
      • Graph 1: meal planning timeline, 2023
      • Graph 2: meal planning timeline, by parental status and gender, 2023
      • Graph 3: meal planning timeline, by financial status, 2023
      • Habit frequency
      • Graph 4: habit frequency, 2023
      • Graph 5: habit frequency, by cooking skills, 2023
      • Graph 6: habit frequency, by gender and age, 2023
      • Sources of meal inspiration
      • Graph 7: sources of meal inspiration, 2023
      • Graph 8: sources of meal inspiration, by age and gender, 2023
      • Graph 9: sources of meal inspiration, by financial comfort, 2023
      • Home cooked meal priorities
      • Graph 10: home cooked meal priorities, 2023
      • Graph 11: home cooked meal priorities, by parental status and gender, 2023
      • Graph 12: home cooked meal priorities, by financial status, 2023
      • Attitudes toward meal planning and cooking
      • Graph 13: attitudes toward meal planning and preparation, 2023
      • Graph 14: attitudes toward meal planning and preparation, by gender and age, 2023
      • Attitudes toward shortcuts
      • Graph 15: attitudes toward shortcuts, 2023
      • Graph 16: attitudes toward shortcuts, 2023
      • Graph 17: attitudes toward shortcuts, by cooking affinity, 2023
      • Graph 18: attitudes toward shortcuts, by parental status and gender, 2023
    • Competitive Strategies

      • Opportunities
    • The Market

      • Market context
      • Market drivers
      • Graph 19: cooking affinity, 2023
      • Graph 20: cooking skills, 2023
      • Graph 21: cooking/preparing of meals responsibility, 2023
      • Graph 22: meal planning responsibility, 2023
      • Graph 23: attitudes toward meal planning and preparation, 2023
    • Appendix

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