Description

Consumers are reevaluating nailcare spending and are looking to brands to reduce common barriers like lack of time or skill to boost perceptions of value.

Meghan Ross, Senior Research Analyst – Home & Beauty

Table of Contents

    • Key issues covered in this Report
  1. Executive summary

  2. Consumer Insights

    • Consumer fast facts
    • Nail services done in the past 12 months
    • Graph 1: nail services done in the past 12 months, 2023
    • Graph 2: nail services done in the past 12 months, men vs women, 2023
    • Graph 3: nail services done in the past 12 months, by age and gender, 2023
    • Graph 4: nail services completed in the past 12 months, South Asian consumers vs overall, 2023
    • DIY vs salon nail services
    • Graph 5: DIY nails vs salon services, 2023
    • Graph 6: DIY nails vs salon services, men, 2023
    • Graph 7: DIY nails vs salon services, women, 2023
    • Graph 8: those who have done their nails at home and at a salon, by age, 2023
    • Professional salon visit motivators
    • Graph 9: reasons for having nail services done at salons, 2023
    • Graph 10: reasons for having nail services done at salons, men vs women, 2023
    • Graph 11: those citing not being able to easily reach/see toenails as a motivator for salon pedicures, age, 2023
    • Nail products used at home
    • Graph 12: nail products used at home, 2023
    • Graph 13: nail products used at home, by age, 2023
    • Graph 14: nail tools used at home, 2023
    • Graph 15: nail tools used at home, men vs women, 2023
    • Graph 16: nail tools used at home, by age, 2023
    • Shopping for nail products: online vs in-store
    • Graph 17: location of most recent nail product purchase, 2023
    • Graph 18: location of most recent nail product purchase, by age, 2023
    • Graph 19: location of most recent nail product purchase, by work location, 2023
    • Nail product trade-up motivators
    • Graph 20: willingness to spend more for nail product features, 2023
    • Graph 21: willingness to spend more for nail product features, men vs women, 2023
    • Graph 22: willingness to spend more for nail product features, by age, 2023
    • Nail colour and care attitudes and behaviours
    • Graph 23: those who enjoy watching nail tutorials online, by age, 2023
  3. Competitive strategies

    • Launch activity and innovation
    • Marketing and advertising
  4. The Market

    • Market drivers
    • Graph 24: perceived financial health, 2023
    • Graph 25: work location, 2023
    • Graph 26: distribution of foreign-born population by region of birth, 1996-2036 (projected)
    • Graph 27: population aged 0-14 and 65+, 1988-2068*
  5. Appendix

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