Description

Rising prices and busy routines increasingly put quality nutrition at odds with daily life, blurring snack and meal spaces and giving shortcuts like nutrition drinks an added edge.

Adriana Chychula, Analyst – Food, Drink & Nutrition

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Market Dynamics

      • Market context
      • Market drivers
      • Market size and forecast
      • Market segmentation
      • Graph 1: total retail sales and forecast of nutrition drinks, by segment, 2018-28
      • Market share/brand share
    • Consumer Insights

      • Consumer fast facts
      • Types of nutrition drinks consumed
      • Graph 2: types of nutrition drinks consumed, 2024
      • Graph 3: types of nutrition drinks consumed, by parental status and gender, 2024
      • Graph 4: types of nutrition drinks consumed, by generation, 2024
      • Nutrition drink consumption frequency
      • Graph 5: nutrition drink consumption frequency, 2024
      • Reasons and motivations for nutrition drink consumption
      • Graph 6: nutrition drink motivations, 2024
      • Graph 7: nutrition drink motivations, by parental status and gender, 2024
      • Graph 8: nutrition drink consumption motivations, by generation, 2024
      • Attributes that drive product choice and purchase
      • Graph 9: nutrition drink attributes that drive product choice and purchase, 2024
      • Graph 10: nutrition drink attributes that drive product choice and purchase, by parental status and gender, 2024
      • Graph 11: nutrition drink attributes that drive product choice and purchase, by generation, 2024
      • Nutritional features that drive product choice and purchase
      • Graph 12: nutritional features that drive product choice and purchase , 2024
      • Graph 13: nutritional features that drive product choice and purchase, by parental status and gender, 2024
      • Graph 14: nutrition drink nutrition considerations, by generation, 2024
      • Interest in ingredient innovation
      • Graph 15: interest in ingredients, 2024
      • Graph 16: interest in ingredients, by parental status and gender, 2024
      • Graph 17: interest in ingredients, by generation, 2024
      • Nutrition drink attitudes
      • Graph 18: nutrition drink attitudes, 2024
      • Graph 19: nutrition drink attitudes, by generation, 2024
      • Graph 20: attitudes toward nutrition drinks, by gender and parental status, 2024
    • Innovation and Marketing Trends

      • Launch activity and innovation
      • Marketing and advertising
      • Opportunities
      • Graph 21: attitudes toward nutrition drinks, 2024
      • Graph 22: nutritional features that drive product choice and purchase, 2024
      • Graph 23: attitudes toward nutrition drinks, 2024
    • Appendix

      • Graph 24: nutrition drink motivations, by nutrition drink consumption, 2024

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