AI-driven patents support innovations in the food and beauty sectors and enhance retailer efficiencies to provide better services.

Neha Srivastava, Senior Patent Analyst – Food & Drink and Beauty & Personal Care

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    • What you need to know
    • Why consider AI?

  2. WHAT CONSUMERS WANT AND WHY

    • Consumer trust in AI-supported recommendations is higher in food and drink than in sectors like finance or beauty
    • Graph 1: areas for which consumers would be comfortable following AI recommendations, by market, 2024
    • Consumers look to AI for inspiration, convenience and better experiences

  3. PRODUCT INNOVATION TRENDS

    • Recent launches promote the use of AI at various manufacturing and sales stages

  4. THE PATENT LANDSCAPE

    • AI-related patents for the consumer packaged goods, manufacturing and retail sectors have surged over the past decade
    • Graph 2: patents related to the use of AI in consumer packaged goods, manufacturing and retail sectors, published each year, 2014-24
    • China and the US lead in granted patents
    • Software giants dominate the granted AI-focused patents in these sectors
    • Graph 3: top 10 organisations with granted patents related to the use of AI in consumer packaged goods, manufacturing and retail sectors, 2024
    • AI in food and drink
    • Few brands promote the use of AI on pack to consumers, though many likely use it behind the scenes
    • Use AI for streamlined innovation processes
    • AI-driven patents support food allergen control and ingredient identification for nutrition and sensory attributes
    • AI automation systems enhance meat processing safety
    • Recent patents use AI to develop and evaluate new flavours
    • AI in beauty and personal care
    • Few products discuss AI-driven ingredient development on pack
    • AI as a key force in the beauty sector's future
    • AI supports personalised recommendations of beauty products
    • Recent advancements in AI technologies offer tailored skincare solutions
    • Patents reveal exciting opportunities in AI-driven hair and scalp care
    • Use AI to enhance retailer efficiencies
    • Consumers seek AI-based customer service solutions across many sectors
    • Retailers can enhance efficiency, improve customer experiences and drive growth using AI
    • AI innovations can simplify shopping and inventory management processes
    • AI technology can assist retailers in examining consumer purchasing behaviour to accurately identify product demand

  5. KEY TAKEAWAYS

    • Key takeaways

  6. APPENDIX

    • Research methodology
    • Key patent examples for the use of AI in consumer packaged goods, manufacturing and retailing sectors

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