Description

 

COVID-19 and the concern over other possible future pandemic diseases will fuel demand for immune-health-focused products, which is already an area of growth in patent activity.

Neha Srivastava, Patent Analyst – Food & Drink / Beauty & Personal Care

Table of Contents

  1. WHAT CONSUMERS WANT AND WHY

    • [Graph] European countries: % of consumers who agree that they take vitamins, minerals or supplements to strengthen immune system, by age, 2018
  2. PRODUCT INNOVATION TRENDS

    • [Graph] Global: % of food, drinks* and healthcare launches that claim immunity-enhancing functional benefits, Apr 2015-Mar 2020
    • [Graph] Global: % of launches claiming immunity as a functional benefit, by category, Apr 2015-Mar 2020
  3. THE PATENT LANDSCAPE

    • [Graph] Global (excluding China-only filings*): immunity-enhancing ingredients in food and drink patent families, published each year, 2010-19
    • [Graph] Global (excluding China-only filings): top 10 organisations with currently active* patent families for immunity-enhancing food & drink, March 2020
    • [Graph] Global: % share of patent inventions based on immunity-enhancing ingredients, published between 2010-19
    • The gut microbiome can influence immune function
    • [Graph] Global: % of launches (food, drink and healthcare) containing probiotics that have an immunity-improving functional claim vs those with a digestive health functional claim, Apr 2015-Mar 2020
    • Tap into natural ingredients to improve immunity
    • [Graph] Global: % of immunity-enhancing food, drink and healthcare product launches that contain vitamins, minerals, herbal substances/botanicals, probiotics and prebiotics, Apr 2015-Mar 2020
    • Improve immunity in seniors and those with chronic disease
    • [Graph] Global: food, drink & healthcare launches with a seniors (aged 55+) claim, by region, Apr 2015-Mar 2020
  4. THE IMPLICATION

  5. APPENDIX

About the report

This report will give you early indications of market movements by using patent analysis as a predictor of emerging ingredients and technology trends, innovations and applications. Built on a combination of Ciper’s powerful artificial intelligence and machine learning capabilities and Mintel’s expertise in market intelligence, this report will identify untapped opportunities and help you understand:

The Consumer

What They Want. Why They Want It.

The Innovations

New Ideas. New Products. New Potential.

The Trends

What’s Shaping Demand – Today And Tomorrow.

The Opportunities

Where The White Space Is. How To Make It Yours.

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