K-Beauty may have popularised facial masks in recent years, but a new round of investment in innovation is needed to ensure their continued relevance.

Alex Fisher, Associate Director BPC

Table of Contents

  1. What consumers want and why

    • [Graph] China: facial masks used in the last six months, by gender, December 2019
  2. Product innovation trends

    • [Graph] Global: growth index* of facial mask launches, August 2009-July 2020
    • [Graph] Global: share of facial mask launches with clean-related claims, August 2015-July 2020
    • [Graph] Global: share of facial mask launches with brightening or whitening claims, August 2015-July 2020
    • [Graph] Global: top 10 formats/textures of facial mask launches, August 2016-July 2020
  3. patent landscape

    • [Graph] Global: patents related to skin-improving or beauty-enhancing facial masks published each year, 2010-June 2020
    • Move with format trends
    • [Graph] US: select attitudes towards facial skincare products among women, by age, March 2020
    • Let ingredients do the talking
    • Push further with function
    • [Graph] China: facial skin issues experienced in the last six months, by gender, April 2020
  4. Future perspectives

  5. Appendix

About the report

This report will give you early indications of market movements by using patent analysis as a predictor of emerging ingredients and technology trends, innovations and applications. Built on a combination of Ciper’s powerful artificial intelligence and machine learning capabilities and Mintel’s expertise in market intelligence, this report will identify untapped opportunities and help you understand:

The Consumer

What They Want. Why They Want It.

The Innovations

New Ideas. New Products. New Potential.

The Trends

What’s Shaping Demand – Today And Tomorrow.

The Opportunities

Where The White Space Is. How To Make It Yours.

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