Description

Taste and health are important attributes for consumers. Recent patent innovations aim to reduce the fat content of food without compromising its sensory profile.

Neha Srivastava, Senior Patent Analyst – Food & Drink and Beauty & Personal Care

Table of Contents

  1. WHAT CONSUMERS WANT AND WHY

  2. PRODUCT INNOVATION TRENDS

    • Graph 1: % of dairy category launches with a low/no/reduced fat claim, 2018-23
  3. THE PATENT LANDSCAPE

    • Graph 2: patents related to low- or no-fat food and drink products, published each year, 2013-23
    • Graph 3: top 10 organisations with granted patent families for low- or no-fat food and drink products, 2023
    • Focus on healthy and natural fat substitutes
    • Technologies to reduce fat in food and drinks
    • Enhance the sensory attributes of fat-reduced food
  4. KEY TAKEAWAYS

  5. APPENDIX

About the report

This report will give you early indications of market movements by using patent analysis as a predictor of emerging ingredients and technology trends, innovations and applications. Built on a combination of Ciper’s powerful artificial intelligence and machine learning capabilities and Mintel’s expertise in market intelligence, this report will identify untapped opportunities and help you understand:

The Consumer

What They Want. Why They Want It.

The Innovations

New Ideas. New Products. New Potential.

The Trends

What’s Shaping Demand – Today And Tomorrow.

The Opportunities

Where The White Space Is. How To Make It Yours.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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