Description

Harness the growing interest surrounding skin and scalp barrier health by offering preventative dandruff solutions.

Clare Hennigan, Senior Beauty Analyst

Table of Contents

  1. WHAT CONSUMERS WANT AND WHY

  2. PRODUCT INNOVATION TRENDS

  3. THE PATENT LANDSCAPE

    • Graph 1: anti-dandruff- and scalp-care-related patent families, published each year, 2013-23
    • Graph 2: top 10 organizations with granted patents related to anti-dandruff ingredients and products, 2023
    • Fight dandruff by balancing the scalp microbiome
    • Address the impact of pollution and excessive scalp oil
    • Stand out with sustainable offerings and free-from claims
    • Graph 3: select beauty and personal care purchase considerations, all adults vs adults aged 18-24, 2022
    • Graph 4: haircare launches with anti-dandruff claims, by top growing anti-dandruff ingredients, 2020-22
  4. Key Takeaways

  5. APPENDIX

About the report

This report will give you early indications of market movements by using patent analysis as a predictor of emerging ingredients and technology trends, innovations and applications. Built on a combination of Ciper’s powerful artificial intelligence and machine learning capabilities and Mintel’s expertise in market intelligence, this report will identify untapped opportunities and help you understand:

The Consumer

What They Want. Why They Want It.

The Innovations

New Ideas. New Products. New Potential.

The Trends

What’s Shaping Demand – Today And Tomorrow.

The Opportunities

Where The White Space Is. How To Make It Yours.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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