Discover the latest global trends and patent insights across the future of beauty supplements markets. Our forward looking report identifies areas which are evolving, consumer attitudes, important advances and patent data across this market.

What consumers want and why

Heightened anxiety over staying healthy since COVID-19 increases demand for traditional vitamins, minerals & supplements (VMS) products as well as expands the menu for wellbeing supplements (eg beauty/skin).

Product innovation trends

Consumers actively pursue skin health solutions in the midst of the pandemic, which drives further growth in ingestible supplements.

The patent landscape

Global patent filings of beauty supplements showed a marked increase over the last few years, reaching nearly 500 in 2018*; South Korea accounts for 34% of the granted patents.

Expert analysis from a specialist in the field

Written by David Tyrell a leading analyst in the Beauty and Personal Care sectors, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Patent filings promote a variety of functional supplements that highlight the future of skin wellness and hero products.

David Tyrell
Associate Director, Global Skincare

Table of Contents


  2. Product innovation trends

    • [Graph] Major markets: new hair care launches with anti-hairloss claim, Nov 2017-Oct 2020
    • [Graph] Global: % of sub-category in new haircare launches with anti-hairloss claim, Nov 2017-Oct 2020

    • [Graph] Global: patents covering the use of formulations or devices used in prevention or treatment of hairloss, published each year, 2010-Oct 2020
    • [Graph] Global: top 10 organisations with currently active patent families for the prevention or treatment of hairloss, Oct 2020
    • Scalp health is key to addressing hairloss concerns
    • [Graph] Global: % of prebiotic and probiotic in new anti-hairloss launches with scalp claim, Nov 2017-Oct 2020
    • Nourishing hair follicles to prevent/treat hairloss
    • Offer hair-growth promotion & diagnostic devices


About the report

This report will give you early indications of market movements by using patent analysis as a predictor of emerging ingredients and technology trends, innovations and applications. Built on a combination of Ciper’s powerful artificial intelligence and machine learning capabilities and Mintel’s expertise in market intelligence, this report will identify untapped opportunities and help you understand:

The Consumer

What They Want. Why They Want It.

The Innovations

New Ideas. New Products. New Potential.

The Trends

What’s Shaping Demand – Today And Tomorrow.

The Opportunities

Where The White Space Is. How To Make It Yours.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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