Description

Pet owners continue to show interest in health-improving pet food. Sustainably and personalisation are emerging trends in the pet food category.

Neha Srivastava, Patent Analyst – Food & Drink / Beauty & Personal Care

Table of Contents

  1. WHAT CONSUMERS WANT AND WHY

    • Graph 1: interest in functional pet food, 2020
  2. PRODUCT INNOVATION TRENDS

    • Graph 2: % of pet food launches with selected functional health claims, 2019-22
  3. THE PATENT LANDSCAPE

    • Graph 3: patents related to the pet food, published each year, 2012-22
    • Graph 4: top 10 organisations with active* pet food-related patent families, 2022
    • Focus on gut health and weight management
    • Graph 5: % of pet food launches with claims linked to digestive health, by region, 2017-22
    • Consider improving immunity and mental health
    • Look for sustainable and personalised pet food
  4. THE IMPLICATION

    • APPENDIX

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