Description

As the cost-of-living crisis continues, adapting claims around specific skincare issues can help shave brands differentiate in a crowded category.

Lauren Goodsitt, Director – Beauty & Personal Care

Table of Contents

  1. WHAT CONSUMERS WANT AND WHY

  2. PRODUCT INNOVATION TRENDS

    • Graph 1: [no title]
  3. THE PATENT LANDSCAPE

    • Graph 2: patents related to shaving composition, published each year, 2013-23
    • Graph 3: percentage of product launches by year, 2018-22
    • Graph 4: top 10 organisations with active* patent families related to shaving composition, 2023
    • Simultaneously cleanse and shave
    • Forge the connection between hydration and shave results
    • Tie skin barrier protection to anti-irritation claims
  4. Key Takeaways

  5. APPENDIX

About the report

This report will give you early indications of market movements by using patent analysis as a predictor of emerging ingredients and technology trends, innovations and applications. Built on a combination of Ciper’s powerful artificial intelligence and machine learning capabilities and Mintel’s expertise in market intelligence, this report will identify untapped opportunities and help you understand:

The Consumer

What They Want. Why They Want It.

The Innovations

New Ideas. New Products. New Potential.

The Trends

What’s Shaping Demand – Today And Tomorrow.

The Opportunities

Where The White Space Is. How To Make It Yours.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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