Description

Natural disinfectants represent the next phase of homecare wellness.

Jamie Rosenberg, Senior Global Analyst, Household & Personal Care

Table of Contents

  1. WHAT CONSUMERS WANT AND WHY

    • [Graph] US: those who will use more natural products after the pandemic and those who wish there were more natural disinfectants, by age and parental status, January 2021
  2. PRODUCT INNOVATION TRENDS

    • [Graph] Global: disinfectants as a percent of global surface cleaner launches, 2011-21
    • [Graph] Global: all-natural disinfectants as a percentage of global surface disinfectant launches, 2011-21
    • [Graph] Global: launches of natural surface disinfectants, by region, 2016-20
  3. PATENT LANDSCAPE

    • [Graph] Global: number of patent families with hard surface disinfection coating and cleaning compositions*, Jan 2011-Apr 2021
    • [Graph] Global: top 10 organizations with active** patent families related to surface disinfectant coatings and cleaning compositions*, Apr 2021
  4. Medicinal plant oils align disinfecting and wellness

    • [Graph] Canada: consumers who are cleaning more due to COVID-19, by age, April 2020
  5. FUTURE PERSPECTIVES

    • APPENDIX

      About the report

      This report will give you early indications of market movements by using patent analysis as a predictor of emerging ingredients and technology trends, innovations and applications. Built on a combination of Ciper’s powerful artificial intelligence and machine learning capabilities and Mintel’s expertise in market intelligence, this report will identify untapped opportunities and help you understand:

      The Consumer

      What They Want. Why They Want It.

      The Innovations

      New Ideas. New Products. New Potential.

      The Trends

      What’s Shaping Demand – Today And Tomorrow.

      The Opportunities

      Where The White Space Is. How To Make It Yours.

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