Description

Powder and pigment patents in makeup will help the category answer new consumer demands for playful textures, long-lasting and natural claims.

Clotilde Drape, Global Beauty Analyst

Table of Contents

  1. WHAT CONSUMERS WANT AND WHY

    • PRODUCT INNOVATION TRENDS

      • Graph 1: colour cosmetics launches, by top claims, 2017-2022
    • THE PATENT LANDSCAPE

      • Graph 2: patents related to powder and pigment technologies used in makeup, published each year, 2012-22
      • Graph 3: top 10 organisations with granted patent families pertaining to powder and pigment technologies used in makeup, 2022
      • Drive excitement with colour changing cosmetics
      • Address demand for more natural formulas
      • Graph 4: colour cosmetics launches by ethical/environmental and natural claims, 2018-2022
      • Associate ingredients to long-lasting claims
      • Graph 5: colour cosmetics launches with long lasting claims by sub-category, 2018-2022
    • THE IMPLICATION

      • APPENDIX

        About the report

        This report will give you early indications of market movements by using patent analysis as a predictor of emerging ingredients and technology trends, innovations and applications. Built on a combination of Ciper’s powerful artificial intelligence and machine learning capabilities and Mintel’s expertise in market intelligence, this report will identify untapped opportunities and help you understand:

        The Consumer

        What They Want. Why They Want It.

        The Innovations

        New Ideas. New Products. New Potential.

        The Trends

        What’s Shaping Demand – Today And Tomorrow.

        The Opportunities

        Where The White Space Is. How To Make It Yours.

        Below is a sample report, understand what you are buying.

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        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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