Description

Patents focused on hydration can help the SBS category cater to demands for products that cleanse and nourish at the same time.

Reiko Hasegawa, Senior Beauty and Personal Care Analyst

Table of Contents

  1. WHAT CONSUMERS WANT AND WHY

    • PRODUCT INNOVATION TRENDS

      • THE PATENT LANDSCAPE

        • Graph 1: patents related to SBS products with no moisturising effect and those explicitly disclosing a skin-moisturising effect, published each year, 2013-23
        • Hydrate and strengthen skin with active ingredients
        • Connect botanical ingredients with self-care and wellness
        • Graph 2: top five botanical ingredient in SBS launches, 2018-23
        • Add value with moisture-retention technologies
      • THE IMPLICATION

        • APPENDIX

          About the report

          This report will give you early indications of market movements by using patent analysis as a predictor of emerging ingredients and technology trends, innovations and applications. Built on a combination of Ciper’s powerful artificial intelligence and machine learning capabilities and Mintel’s expertise in market intelligence, this report will identify untapped opportunities and help you understand:

          The Consumer

          What They Want. Why They Want It.

          The Innovations

          New Ideas. New Products. New Potential.

          The Trends

          What’s Shaping Demand – Today And Tomorrow.

          The Opportunities

          Where The White Space Is. How To Make It Yours.

          Below is a sample report, understand what you are buying.

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          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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