Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Patent insights: sugar reduction market including the behaviours, preferences and habits of the consumer.

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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

With increased awareness of health issues associated with high sugar intake, consumers look to reduce sugar intake but don’t want to compromise on taste. There is preference for products using natural options like plant-derived sweeteners, fruit and fibres to lessen sugar content. Brands are currently innovating via a range of recipe and manufacturing adaptations to reduce or replace conventional sugar with natural and safe sugar alternatives.

Expert analysis from a specialist in the field

Written by Neha Srivastava, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Sugar reduction is a key issue for consumers and manufacturers. Recent patents look at ways to reduce sugar content while delivering a fully satisfying taste.
Neha Srivastava
Food & Drink Analyst

Table of Contents


    • [Graph] Selected European countries: most important factors sought in a “better-for-you” carbonated soft drink, % of consumers who agree, Jul 2019

    • [Graph] Global: percentage of food launches that features selected claims, Sep 2015-Aug 2020
    • [Graph] Global: percentage of drink launches that features selected claims, Sep 2015-Aug 2020
    • [Graph] Global: % of food & drink launches that contains sugar/carbohydrate sweeteners, Sep 2015-Aug 2020

    • [Graph] Global: sugar reduction in food and drink patent families, published each year, Jan 2010-Sep 2020
    • Use of stevia grows and will be extended by futher technical developments
    • [Graph] Global: % of drink* launches that contain stevia, by region, Sep 2015-Aug 2020
    • Replacing sugar with fibres and flavours
    • [Graph] Global: percentage of food and drinks with low/reduced sugar claim, that contain functional fibre ingredients, Sep 2015 to Aug 2020
    • [Graph] Global: top 10 flavours in dairy/plant based dairy products* (excluding plain/unflavoured), claimed as “Sugar Free”, “Low/Reduced Sugar”, or “No Added Sugar”, Sep 2017 and Aug 2020
    • Rare sugars may appear in more reduced sugar launches


About the report

This report will give you early indications of market movements by using patent analysis as a predictor of emerging ingredients and technology trends, innovations and applications. Built on a combination of Ciper’s powerful artificial intelligence and machine learning capabilities and Mintel’s expertise in market intelligence, this report will identify untapped opportunities and help you understand:

The Consumer

What They Want. Why They Want It.

The Innovations

New Ideas. New Products. New Potential.

The Trends

What’s Shaping Demand – Today And Tomorrow.

The Opportunities

Where The White Space Is. How To Make It Yours.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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