- /
- All Industries /
- Transport /
- Automotive /
- US Perceptions of Auto Brands Market Report 2024
In a challenging automotive market, fostering favorable brand impressions is essential. Positive impressions can sway preferences and provide a competitive edge.
Gabe Sanchez, Automotive Analyst
Collapse All
-
- Key issues covered in this Report
-
Executive Summary
-
Consumer Insights
- Consumer fast facts
- Purchase intentions
- Graph 1: purchase intent, 2023
- Graph 2: purchase within the next six months, by age and gender, 2023
- Graph 3: purchase within the next three years, Hispanic consumers vs overall, 2023
- Graph 4: purchase intent, by parental status, 2023
- Graph 5: purchase intent in the next six months, by work from home status, 2023
- Graph 6: purchase intent in the next six months, LGBTQ+ consumers vs overall, 2023
- Graph 7: attitudes toward auto brands influences, LGBTQ+ consumers vs overall, 2023
- Auto brand perceptions
- Graph 8: trusted, by age, 2023
- Graph 9: trusted, by age, 2023
- Graph 10: safe, 2023
- Graph 11: safe, by age, 2023
- Graph 12: affordable, 2023
- Graph 13: affordable, by age, 2023
- Graph 14: high quality, 2023
- Graph 15: attitudes towards “made in America” (% agree) , by age, 2023
- Graph 16: high quality, by age, 2023
- Graph 17: cutting edge technology, 2023
- Graph 18: cutting edge technology, by age, 2023
- Graph 19: low maintenance, 2023
- Influencing auto brand perceptions
- Graph 20: influential factors (any rank), 2023
- Graph 21: influential factors (any rank), 2021 vs 2023
- Graph 22: safety rating as an influential factors (any rank), by gender, 2023
- Graph 23: maintenance as an influential factors (any rank), race and Hispanic origin vs overall, 2023
- Graph 24: considering a used vehicle, race and Hispanic origin vs overall, 2023
- Graph 25: influential factors (any rank), parents vs overall, 2023
- Influential sources
- Graph 26: select attitudes toward brand loyalty (% agree), overall vs those who selected “previous experience with the brand” as a top influential factor, 2023
- Graph 27: for my next car, I plan to purchase the same brand I currently have (% agree), by age, 2023
- Graph 28: I am considering multiple brands for my next car (% agree), by age, 2023
- Graph 29: influential sources, by race and Hispanic origin, 2023
- Graph 30: attitudes toward auto brand partnerships (% any agree), by race and Hispanic origin, 2023
- Graph 31: influential sources, by age, 2023
- Graph 32: influential sources, moms and dads vs overall, 2023
- Graph 33: seeing certain auto brands in pop culture improves my perception of them (% any agree), by parental status, 2023
- Impact of advertisements
- Graph 34: types of advertising impacting perceptions (any rank), 2023
- Graph 35: types of advertising impacting perceptions (any rank), by age, 2023
- Graph 36: types of advertising impacting perceptions (any rank), by age (18-34), 2021 vs 2023
- Graph 37: top subscription services among those that use subscription services, by age (18-34), 2023
- Graph 38: types of advertising (select) impacting perceptions (any rank), by race and Hispanic origin, 2023
- Corporate social responsibility
- Graph 39: CSR-related attitudes toward auto brands (% any agree), by age, 2023
- Graph 40: Bad publicity would make me avoid a brand (% agree), by age, 2023
- Attitudes related to self-image
- Graph 41: the auto brand a person drives says a lot about them (% any agree), by age, 2023
- Graph 42: the brand of car I own says a lot about me (% agree), by age, 2023
- Graph 43: the auto brand a person drives says a lot about them (% any agree), by parental status, 2023
- Graph 44: the brand of car I own says a lot about me (% agree), by parental status, 2023
-
Competitive Strategies
- Opportunities
-
The Market
- Market context
- Market drivers
- Graph 45: consumer sentiment index, 2021-24
- Graph 46: opinions on financial future, 2024
- Market size
-
Appendix
About the report
Below is a sample report, understand what you are buying.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.
Other Popular Reports
US Vehicle Financing Market Report 2023
$4,995 (Excl.Tax)
With demand for new vehicles surging despite sustained elevated prices, auto loan seekers are shifting their priorities, keeping a keen eye on monthly budgets. Patrick Rahlfs, Senior Research...
Find out moreUS Perceptions of Auto Brands Market Report 2022
$4,995 (Excl.Tax)
“Consumers’ perceptions across measured attributes further illustrate the crowded, competitive nature of the auto industry. Brands must look to differentiate from the competition and drive appeal by communicating...
Find out moreUS CPO and Used Vehicles Market Report 2023
$4,995 (Excl.Tax)
Economic factors and barriers to new vehicles drive consumers’ interest in CPO/used cars. Educating consumers on these offerings will be critical in their adoption. Gabe Sanchez, Automotive Analyst ...
Find out moreUS Car Purchasing Process Market Report 2023
$4,995 (Excl.Tax)
“Despite ongoing economic and automotive market challenges, consumers still indicate an interest in purchasing a car. Although this may be aspirational for some, it is essential for retailers...
Find out moreUS DIY Auto Maintenance Market Report 2023
$4,995 (Excl.Tax)
Instilling confidence in consumers will be critical in driving the appeal of DIY auto maintenance as negative economic and automotive market conditions persist. Gabe Sanchez, Automotive Analyst ...
Find out moreTrusted by global industry leaders
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
“We also use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.”
Marie Stafford, European Director, The Innovation Group, Wunderman Thompson
“One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.”
Jeff White, Business Development Director, Deutsch
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
It’s mostly me who uses them but if I know someone is working on something specific I will share the relevant reports.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
Andrew Neeson, Market Intelligence Manager, VocaLink
“Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.”
Ben Zeidler, Director - Research and Analytics, Tenth Wave
