Description

In a challenging automotive market, fostering favorable brand impressions is essential. Positive impressions can sway preferences and provide a competitive edge.

Gabe Sanchez, Automotive Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Consumer Insights

      • Consumer fast facts
      • Purchase intentions
      • Graph 1: purchase intent, 2023
      • Graph 2: purchase within the next six months, by age and gender, 2023
      • Graph 3: purchase within the next three years, Hispanic consumers vs overall, 2023
      • Graph 4: purchase intent, by parental status, 2023
      • Graph 5: purchase intent in the next six months, by work from home status, 2023
      • Graph 6: purchase intent in the next six months, LGBTQ+ consumers vs overall, 2023
      • Graph 7: attitudes toward auto brands influences, LGBTQ+ consumers vs overall, 2023
      • Auto brand perceptions
      • Graph 8: trusted, by age, 2023
      • Graph 9: trusted, by age, 2023
      • Graph 10: safe, 2023
      • Graph 11: safe, by age, 2023
      • Graph 12: affordable, 2023
      • Graph 13: affordable, by age, 2023
      • Graph 14: high quality, 2023
      • Graph 15: attitudes towards "made in America" (% agree) , by age, 2023
      • Graph 16: high quality, by age, 2023
      • Graph 17: cutting edge technology, 2023
      • Graph 18: cutting edge technology, by age, 2023
      • Graph 19: low maintenance, 2023
      • Influencing auto brand perceptions
      • Graph 20: influential factors (any rank), 2023
      • Graph 21: influential factors (any rank), 2021 vs 2023
      • Graph 22: safety rating as an influential factors (any rank), by gender, 2023
      • Graph 23: maintenance as an influential factors (any rank), race and Hispanic origin vs overall, 2023
      • Graph 24: considering a used vehicle, race and Hispanic origin vs overall, 2023
      • Graph 25: influential factors (any rank), parents vs overall, 2023
      • Influential sources
      • Graph 26: select attitudes toward brand loyalty (% agree), overall vs those who selected "previous experience with the brand" as a top influential factor, 2023
      • Graph 27: for my next car, I plan to purchase the same brand I currently have (% agree), by age, 2023
      • Graph 28: I am considering multiple brands for my next car (% agree), by age, 2023
      • Graph 29: influential sources, by race and Hispanic origin, 2023
      • Graph 30: attitudes toward auto brand partnerships (% any agree), by race and Hispanic origin, 2023
      • Graph 31: influential sources, by age, 2023
      • Graph 32: influential sources, moms and dads vs overall, 2023
      • Graph 33: seeing certain auto brands in pop culture improves my perception of them (% any agree), by parental status, 2023
      • Impact of advertisements
      • Graph 34: types of advertising impacting perceptions (any rank), 2023
      • Graph 35: types of advertising impacting perceptions (any rank), by age, 2023
      • Graph 36: types of advertising impacting perceptions (any rank), by age (18-34), 2021 vs 2023
      • Graph 37: top subscription services among those that use subscription services, by age (18-34), 2023
      • Graph 38: types of advertising (select) impacting perceptions (any rank), by race and Hispanic origin, 2023
      • Corporate social responsibility
      • Graph 39: CSR-related attitudes toward auto brands (% any agree), by age, 2023
      • Graph 40: Bad publicity would make me avoid a brand (% agree), by age, 2023
      • Attitudes related to self-image
      • Graph 41: the auto brand a person drives says a lot about them (% any agree), by age, 2023
      • Graph 42: the brand of car I own says a lot about me (% agree), by age, 2023
      • Graph 43: the auto brand a person drives says a lot about them (% any agree), by parental status, 2023
      • Graph 44: the brand of car I own says a lot about me (% agree), by parental status, 2023
    • Competitive Strategies

      • Opportunities
    • The Market

      • Market context
      • Market drivers
      • Graph 45: consumer sentiment index, 2021-24
      • Graph 46: opinions on financial future, 2024
      • Market size
    • Appendix

      About the report

      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

      Market

      Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

      Consumer

      Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

      Brand/Company

      Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

      Data

      Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

      Below is a sample report, understand what you are buying.

      Click to show report

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

      Trusted by companies. Big and small.

      Bell Logo - Mintel client
      Boots Logo - Mintel Client
      Kelloggs Logo - Mintel client
      Samsung Logo - Mintel client
      Nike Logo - Mintel client
      Walgreens Logo - Mintel client

      Want to speak to us directly?

      Contact us on via phone or fill out a form with your enquiry.

      Contact Us