Report Summary

The pest control category remains stable with a need for innovation. Brands must focus on education and effectiveness to raise demand for preventative products.

Lindsay Cameron, Analyst – Health & Wellness

Table of Contents

  1. Executive Summary

    • What you need to know
    • Consumer trends: key takeaways
    • Market size and forecast
    • Market predictions
    • Opportunities
  2. Consumer Insights

    • Consumer fast facts
    • Pest issues
    • Pest issues remain stable since 2022
    • Graph 1: type of pests experienced, 2022-24
    • When more common bugs are present, the prevalence of ticks, fleas, bedbugs and termites rise
    • Graph 2: type of pests experienced, by other types of pests, 2024
    • Young adults and parents face multiple pest infestations
    • Graph 3: number of pests experienced, by age and parental status, 2024
    • The majority of consumers across the US encounter 2-4 types of pests, varied by region
    • Graph 4: type of pests experienced, by region, 2024
    • Graph 5: number of pests experienced, by region, 2024
    • Pest control measures and product usage
    • Consumer desire to keep pests out of indoor spaces continues to drive product usage
    • Graph 6: pest control type used, 2022-24
    • Regardless of the number of pest issues, all groups tend to have similar usage rates of pest control products
    • Graph 7: pest control type used, by the number of pest issues, 2024
    • Seeking services: rise in assistance for less common pests
    • Graph 8: utilization of pest control services, by the type of pest issues, 2022-24
    • Passive at-home products like personal devices, traps and electric devices see small increases
    • Graph 9: at home pest control type used, 2022-24
    • Sprays are the top at-home product for all pests
    • Graph 10: at home pest control type used, by bug type, 2024
    • Pest control purchase factors
    • Convenience and safety are top of mind when purchasing pest control products
    • Graph 11: pest control purchase factors, 2024
    • Guide younger consumers to prevent pest problems before they happen
    • Graph 12: pest control purchase factors, by age, 2024
    • Non-toxic messaging, products can resonate with women
    • Graph 13: nontoxic ingredients as a pest control purchase factor, by age and gender, 2024
    • Dr. Killigan's sparks interest in natural products through education
    • Parents look for safety within disease protection and specialized usage
    • Graph 14: protects against disease as a purchase factor for any pest control, by gender and parental status, 2024
    • Graph 15: used in a specific area as a pest control purchase factor, by age of children, 2024
    • Concerns with pest control
    • Health and safety are top of mind
    • Graph 16: concerns when using pest control, 2024
    • Make pest control easier to use and learn about for younger consumers
    • Graph 17: concerns when using pest control, by generation, 2024
    • Pestie's customization takes the guesswork out of pest control
    • Dosage information needs to be clear, while recognizing the potential for off-brand usage
    • Graph 18: concerns when using pest control, by the amount of pest control measures taken, 2024
    • Safety for others resonates with women more than men, including fathers
    • Graph 19: concerns when using pest control, by parental status and gender, 2024
    • Participation in behaviors that prevent pests
    • Go beyond basic cleaning to help build habits that prevent pests
    • Graph 20: pest control habits, 2024
    • Using more pest control methods increases the likelihood of picking up behaviors that deter pests
    • Graph 21: pest control habits, by the number of measures taken, 2024
    • Parents watch for pests, but need help with maintenance cleaning
    • Graph 22: pest control habits, by parental status, 2024
    • Create products to bridge gaps in prevention habits
    • Pest control attitudes and behaviors
    • Broad consensus: recognizing the value of investing in speed and ensuring safety with natural Ingredients
    • Graph 23: attitudes toward pest management, 2024
    • Young generations aren't as comfortable dealing with pests
    • Foster a non-judgmental attitude toward roach management through self-acceptance
    • Graph 24: select attitudes toward pest management, by type of pest experienced, 2024
    • Pest control and style don't have to be mutually exclusive
    • Graph 25: attitudes toward multifunctionality and appearance of pest control products, by generation, 2024
    • Pest control and style don't have to be mutually exclusive
    • Bridging beauty and pest control: make the category a necessity
    • Graph 26: attitudes toward skincare aspects within pest control products, by age and gender, 2024
    • Prioritizing personal care aspects within pest control
  3. Competitive Strategies

    • Launch activity and innovation
    • A majority of 2023 launches were brand expansions and new packaging
    • Graph 27: share of NPD in the pest control product market, by launch type, 2019-23
    • Brands leaned back into convenience
    • Graph 28: claim shares in the pest control product market, by claim category, 2019-23
    • P&G expands pest offerings with Zevo Max
    • AgZen-Cloak technology has the potential to influence the home-based pest control industry
    • Marketing and advertising
    • Bold marketing strategies: unconventional trends shaping interest
    • Growing plants to prevent pests
    • "Bugxiety" campaign connects with younger consumers
    • Elevate your skincare routine with Off
    • Opportunities
    • Prove natural solutions' efficacy
    • Graph 29: attitudes toward natural pest control, 2024
    • SCJ establishes efficacy through trusted name and science
    • Find ways to help fill gaps in consumer habits
    • Connect personal pest control with everyday essentials
  4. The Market

    • Market context
    • Market drivers
    • Consumers' financial outlooks are increasingly optimistic
    • Graph 30: opinions on financial future, 2024
    • Inflationary prices that consumers have been experiencing are beginning to return to 2021 levels
    • Graph 31: Consumer Price Index change from previous period, 2021-24
    • Global warming and weather patterns allow pests to thrive
    • Market size and forecast
    • Retail sales and forecast of pest control
    • Market segmentation
    • Majority of market share occupied by pest control services
    • Graph 32: total retail sales and forecast of pest control products and services, by segment, at current prices, 2018-24
    • Graph 33: total retail sales of pest control products and services, by segment, at current prices, 2023
    • Market share/brand share
    • SCJ continues to dominate a stagnant category, devices spark enthusiasm
    • Sales of pest control and repellents, by company
    • Sales of outdoor insect/rodent control, by company and brand
    • Sales of indoor insect/rodent control, by company and brand
    • Sales of insect/rodent control device, by company and brand
    • Battle of the brands: Zevo vs Raid in the indoor trap market
    • Sales of multipurpose insect/rodent control, by companies and brands
  5. Appendix

    • Retail sales and forecast of pest control at inflation-adjusted prices
    • Market definition
    • Consumer research methodology
    • Generations
    • Abbreviations and terms
    • Forecast
    • Forecast fan chart
    • Product category base sizes

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