Report Summary

With a growing interest in fresh, high-quality fast food, QSRs will benefit from improving and innovating for convenience and health amidst growing competition.

Pooja Lal, Research Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

  2. Market Dynamics

    • Market context
    • Market drivers
    • Graph 1: household budget changes, Consumers & the Economic Outlook, 2024
    • Market size and forecast
  3. Consumer Insights

    • Consumer fast facts
    • Restaurant ordering
    • Graph 2: restaurant ordering, 2022-24
    • Graph 3: restaurant ordering, by gender, 2024
    • Graph 4: restaurant ordering, by area, 2024
    • QSR ordering frequency
    • Graph 5: QSR ordering frequency, 2023-24
    • Graph 6: QSR ordering frequency, by gender, 2024
    • Graph 7: change in QSR ordering frequency, 2024
    • QSR improvement interests
    • Graph 8: QSR improvement interests, 2024
    • Graph 9: QSR improvement interests, 2024
    • Graph 10: QSR improvement interests, by generation, 2024
    • Graph 11: QSR improvement interests, by parental status, 2024
    • QSR dining motivations
    • Graph 12: QSR dining motivations, 2024
    • Graph 13: QSR dining motivations, by gender, 2024
    • Graph 14: QSR dining motivations, by generation, 2024
    • Graph 15: QSR dining motivations, by financial situation, 2024
    • QSR innovation concept interest
    • Graph 16: QSR innovation concept interest, 2024
    • Graph 17: QSR innovation concept interest, by gender, 2024
    • Graph 18: QSR innovation concept interest, by area, 2024
    • QSR menu claim interest
    • Graph 19: QSR menu claim interest, 2024
    • Graph 20: QSR menu claim interest, 2024
    • Graph 21: QSR menu claim interest, by gender, 2024
    • Graph 22: QSR menu claim interest, by generation, 2024
    • Graph 23: QSR menu claim interest, by area, 2024
    • QSR attitudes
    • Graph 24: QSR attitudes, 2024
    • Graph 25: QSR attitudes, 2024
    • Graph 26: QSR attitudes, by generation, 2024
    • Graph 27: QSR attitudes, by annual household income, 2024
  4. Innovation and Marketing Trends

    • Launch activity and innovation
    • Marketing and advertising
    • Opportunities
  5. Appendix

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