Brands are increasingly expanding their hair offerings to cater to specific hair types and concerns, aiming to secure a prominent spot in personal care routines.

Carson Kitzmiller, Senior Analyst, Beauty & Personal Care

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    • Key issues covered in this Report

  2. Executive Summary

    • The Market

      • Market context
      • Graph 1: headline CPI, core CPI, and shelter CPI, 2021-23
      • Graph 2: unemployment rate, 2019-23
      • Graph 3: consumer sentiment index, 2021-24
      • Market drivers
      • Graph 4: haircare (shampoo, conditioner, hair styling, hair treatments) launches, by select beauty price positioning, 2018-23
      • Graph 5: Shampoo, Conditioner, Treatments and Hairstyling product usage, repertoire, 2023
      • Market size and forecast
      • Market segmentation
      • Graph 6: total retail sales and forecast of shampoo, conditioner and hairstyling products, by segment, at current prices, 2018-28
      • Market share/brand share

    • Competitive Strategies & Market Opportunities

      • "Skinification" of haircare continues
      • Graph 7: hyaluronic acid inclusion within haircare, by sub-category, 2016-23
      • Personalized routines and products infiltrate the market
      • Graph 8: select attitudes toward the beauty industry, by gender and age, 2023
      • New avenues of influence

    • Consumer Insights

      • Consumer fast facts
      • Hair types: structure, texture and porosity
      • Graph 9: self-described natural hair texture, 2023
      • Graph 10: self-described natural hair texture, by select race, 2023
      • Graph 11: self-described natural hair structure, 2023
      • Graph 12: self-described natural hair texture, by natural hair structure, 2023
      • Graph 13: self-described hair porosity, by gender and generation, 2023
      • Graph 14: self-described hair porosity, 2023
      • Hair concerns
      • Graph 15: hair concerns, by females by age, 2023
      • Graph 16: select hair concerns, by gender, 2023
      • Graph 17: hair concerns, by natural hair texture, 2023
      • Shampoo and conditioner usage details and benefits sought
      • Graph 18: shampoo and conditioner product usage, by gender and age, 2023
      • Graph 19: shampoo and conditioner product usage (NET), by gender and age, 2023
      • Graph 20: benefits sought from hair cleansers and conditioner, 2023
      • Graph 21: benefits sought in hair cleansers (eg shampoo), by gender and age, 2023
      • Graph 22: benefits sought from hair cleansers (eg shampoo), by select race, 2023
      • Graph 23: benefits sought from hair conditioners, by gender and generation, 2023
      • Graph 24: benefits sought from hair conditioners, by select hair concerns, 2023
      • Treatment and styling usage details and benefits sought
      • Graph 25: hair treatment and hair styling product usage (NET), by gender, 2023
      • Graph 26: hair treatment and hair styling product usage, by gender, 2023
      • Graph 27: benefits sought from hairstyling and hair treatment products, 2023
      • Graph 28: benefits sought from hairstyling products, by gender and generation, 2023
      • Graph 29: benefits sought from hair treatment products, by gender and select generation, 2023
      • Haircare behaviors and frequency
      • Graph 30: frequency of haircare behaviors, 2023
      • Graph 31: hair washing frequency, females, by generation, 2023
      • Graph 32: conditioning hair frequency, by select race, 2023
      • Graph 33: select haircare behaviors that are part of routine (NET), by natural hair texture, 2023
      • Attitudes and behaviors toward haircare
      • Graph 34: paying more attention to hair health compared to a year ago, by gender and age, 2023
      • Graph 35: looking for products that support specific hair porosity, by gender and generation, 2023
      • Graph 36: purchasing cheaper types of haircare products to save money, by financial situation, 2023
      • Professional hair services
      • Graph 37: Number of types of professional hair services received in the last 12 months, Repertoire, 2023
      • Graph 38: professional hair services received in the past 12 months, by gender, 2023
      • Graph 39: professional hair services received in the past 12 months, by gender and generation, 2023
      • Graph 40: professional hair services received in the past 12 months, by hair texture, 2023
      • Graph 41: booking professional hair services compared to a year ago, by gender and age, 2023
      • Graph 42: booking professional hair services compared to a year ago, by financial situation, 2023
      • Graph 43: reasons for booking more professional haircare services in the last 12 months, by gender, 2023
      • Graph 44: reasons for booking fewer professional hair services compared to a year ago, by gender, 2023

    • Appendix

      • Market tables and definitions

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