Description

All indications signal a post-pandemic resurgence, alleviating inflationary pressures and ushering in a year of exploration, discovery, and AI progress.

Diana Smith, Associate Director – Retail & eCommerce

Table of Contents

    • Key issues covered in this Report
  1. EXECUTIVE SUMMARY

    • THE MARKET

      • Market context
      • Market drivers
      • Graph 1: quarterly real GDP growth, 2020-23
      • Graph 2: headline CPI, core CPI, and shelter CPI, 2021-24
      • Graph 3: unemployment rate, 2019-23
      • Graph 4: consumer sentiment index, 2021-24
      • Graph 5: Disposable Personal Income change from previous period, 2019-23
      • Graph 6: opinions on financial future, 2024
      • Graph 7: inflation behaviors, 2022 vs 2024
      • Graph 8: consumer concerns, 2022 vs 2024
      • Market size and forecast
      • Graph 9: total retail sales growth versus ecommerce sales growth, 2019-28
      • Graph 10: eCommerce share of total sales, 2018-28
      • Graph 11: estimated quarterly retail ecommerce sales – percent change versus prior quarter and year, Q4 2022-Q4 2023
      • Graph 12: percentage of total purchases made online, by generation, 2023
      • Graph 13: devices used to shop online, by generation, 2023
      • Segment performance
      • Graph 14: estimated percentage change in sales for retail and food services, by type of business, 2023
    • CONSUMER INSIGHTS

      • Consumer fast facts
      • Shopping approach by category
      • Graph 15: products shopped, past 12 months, 2023
      • Graph 16: spending habits, past 12 months, 2023
      • Graph 17: discretionary spending priorities, 2023
      • Graph 18: discretionary spending priorities – index vs all, by age, 2023
      • Graph 19: spending behaviors in past two months, 2023 vs 2024
      • Graph 20: multichannel shopping versus single-channel shopping, 2023
      • Graph 21: method of shopping – search vs purchase, by channel, by item, 2023
      • Graph 22: in-store buying, by category, current vs pre-pandemic, 2020 and 2023
      • Graph 23: online buying, by category, current vs pre-pandemic, 2020 and 2023
      • Preferred retailers
      • Graph 24: retailers shopped – any shopping (net), 2023
      • Graph 25: trip consolidation behavior, by age; household income, 2023
      • Graph 26: retailers shopped, in-store vs online, 2023
      • Graph 27: retailers shopped in-store, by generation, 2023
      • Graph 28: retailers shopped online, by generation, 2023
      • Graph 29: attitudes toward malls, by gender and age, 2023
      • Graph 30: department store shoppers, by channel; by age and income, 2023
      • Meaning of value
      • Graph 31: retailer drivers, 2023
      • Graph 32: aspects of quality, 2023
      • Graph 33: value perceptions of retailers, 2023
      • Omnichannel shopping behaviors
      • Graph 34: use of pickup services, 2023
      • Graph 35: use of pickup services, by gender and generation, 2023
      • Graph 36: preferred communication methods for customer service, by gender and age, 2023
      • Graph 37: mobile shopping while in stores, by generation, 2023
      • Graph 38: mobile device actions while shopping at physical stores, 2023
      • Experiential retailing
      • Graph 39: favorite in-store shopping aspects, 2023
      • Graph 40: favorite in-store shopping aspects, by Gen Z, 2023
      • Graph 41: favorite in-store shopping aspects, by Baby Boomers, 2023
      • Graph 42: favorite in-store shopping aspects, by gender, 2023
      • Graph 43: noticeable store aspects – any rank, 2023
      • Graph 44: noticeable store aspects, by gender and age, 2023
      • Graph 45: behaviors/attitudes toward having real-time access to store inventory and traffic patterns, by age, 2023
      • Graph 46: favorite online shopping aspects, 2023
      • Graph 47: favorite online shopping aspects, by gender and age, 2023
      • Graph 48: experience with digital-only offerings – NET, 2023
      • Graph 49: experience with digital-only offerings, 2023
      • Graph 50: interest in digital-only offerings (net), by gender and age, 2023
      • Role of technology
      • Graph 51: experience with tech at retail, 2023
      • Graph 52: experience with tech at retail, by gender and age, 2023
      • Graph 53: high AI understanding, by gender and age, 2023
      • Graph 54: understanding of AI, 2023
      • Graph 55: attitudes toward AI, by age, 2023
      • Graph 56: top motivators for participating in a livestream event, 2024
      • Graph 57: livestream interest/participation, 2024
      • Evolving ways to shop
      • Graph 58: digital ad influence – very much/somewhat, by gender and age, 2023
      • Graph 59: digital ad influence*, 2023
      • Graph 60: types of digital ads that influence purchase, 2023
      • Graph 61: experience with circular shopping, 2023
      • Graph 62: experience with circular shopping – any action/interest – NET, 2023
      • Graph 63: interest in circular shopping, by key demographics, 2023
      • Graph 64: attitude toward retailers offering preowned items, by key demographics, 2023
      • Graph 65: experience with buying from social media platforms – NET, 2023
      • Graph 66: experience with buying from social media platforms, 2023
      • Graph 67: experience with buying directly from social media platforms, by generation, 2023
    • OPPORTUNITIES

      • APPENDIX

        • Graph 68: online shopping frequency, 2022 vs 2023

      About the report

      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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