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- The Amazon Effect Market Report 2023
Amazon is relentless in its pursuits to please customers. It continues to transform consumer expectations, disrupt industries and shape the future of retail.
Diana Smith, Associate Director – Retail & eCommerce
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- Key issues covered in this Report
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EXECUTIVE SUMMARY
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ECOMMERCE LANDSCAPE
- Graph 1: online shopping frequency, % of consumers, 2023
- Graph 2: online shopping frequency – nets, 2023
- Graph 3: devices used to shop online, 2023
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AMAZON PERFORMANCE
- Graph 4: Amazon net sales, at current prices, 2018-22
- Graph 5: Amazon's global net sales, by retail channel, 2020 and 2022
- Graph 6: Amazon's global percentage of net sales, by retail channel, 2020 and 2022
- Graph 7: Amazon's global net sales, by category, 2018-22
- Graph 8: Amazon's percentage of global net sales, by category, 2018-22
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THE AMAZON EFFECT ON CONSUMERS
- Consumer fast facts
- Amazon shopper profile
- Graph 9: retailers shopped online, past 12 months, 2023
- Graph 10: Amazon shopper profile compared to Walmart.com and Target.com, by age and income, 2023
- Amazon Prime membership
- Graph 11: amount more willing to pay for Prime membership, 2023
- Graph 12: willingness to pay more for Prime membership, 2023
- Graph 13: barriers to Prime membership, 2023
- Graph 14: barriers to Prime membership, by gender; age, 2023
- Graph 15: Prime benefits used, 2023
- Graph 16: Prime benefits used, by gender and age, 2023
- Graph 17: shopping behaviors among Prime members, 2023
- Graph 18: competitive memberships, 2023
- Graph 19: competitive memberships, by age and household income, 2023
- Graph 20: attitude toward competitive memberships, by gender and age, 2023
- Graph 21: Prime Video usage compared to competitors, 2023
- Graph 22: video streaming usage – more than Prime Video, by gender and age; parental status, 2023
- Graph 23: Amazon Music usage compared to competitors, 2023
- Perceptions of Amazon versus competitors
- Graph 24: attributes versus competitors, 2023
- Graph 25: attributes versus competitors – nets, 2023
- Graph 26: Amazon ratings versus other retailers, 2023
- Graph 27: Amazon's "the best" ratings versus other retailers, 2023 versus 2020
- Graph 28: Amazon rating versus other retailers – environmental responsibility – nets, 2023
- Graph 29: Amazon's "the best" ratings versus other retailers, by Prime membership status, 2023
- Graph 30: value perceptions of various retailers, 2023
- How consumers shop on Amazon
- Graph 31: role of Amazon when shopping, by category, 2023
- Graph 32: Amazon's place in path to purchase, by Prime membership status, 2023
- Graph 33: Amazon's place in path to purchase, 2023 versus 2020
- Graph 34: purchase influencers when shopping on Amazon, 2023
- Graph 35: purchase influencers when shopping on Amazon, by gender, 2023
- Graph 36: purchase influencers when shopping on Amazon, by age, 2023
- Attitudes toward Amazon
- Graph 37: attitudes relating to Amazon's power and influence, 2023
- Graph 38: attitudes related to Amazon's power and influence – agree, by generation, 2023
- Graph 39: attitudes related to brands that advertise on Amazon, 2023
- Graph 40: attitudes related to brands that advertise on Amazon, by race and Hispanic origin, 2023
- Graph 41: attitudes related to Amazon's CSR efforts, by generation, 2023
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EXPLORING SELECT AMAZON INITIATIVES
- Devices
- Graph 42: Amazon device ownership, 2023
- Graph 43: Amazon device ownership, by number of sources of work-based income, 2023
- Graph 44: Amazon device ownership, by parental status; marital status, 2023
- Graph 45: Amazon device ownership, by housing situation, 2023
- Pharmacy/healthcare
- Graph 46: percentage of those aware of Amazon Pharmacy, by generation, 2023
- Graph 47: awareness of Amazon Pharmacy, 2023
- Graph 48: attitudes toward Amazon Pharmacy, by generation, 2023
- Artificial intelligence
- Private label
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THE AMAZON EFFECT ON COMPETITORS
- Competitive strategies
- Graph 49: select attributes of Amazon versus Walmart online marketplaces, 2021
- Opportunities for brands
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APPENDIX
- Graph 50: Amazon net sales, at inflation-adjusted prices, 2018-22
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