Description

Amazon is relentless in its pursuits to please customers. It continues to transform consumer expectations, disrupt industries and shape the future of retail.

Diana Smith, Associate Director – Retail & eCommerce

Table of Contents

    • Key issues covered in this Report
  1. EXECUTIVE SUMMARY

    • ECOMMERCE LANDSCAPE

      • Graph 1: online shopping frequency, % of consumers, 2023
      • Graph 2: online shopping frequency – nets, 2023
      • Graph 3: devices used to shop online, 2023
    • AMAZON PERFORMANCE

      • Graph 4: Amazon net sales, at current prices, 2018-22
      • Graph 5: Amazon's global net sales, by retail channel, 2020 and 2022
      • Graph 6: Amazon's global percentage of net sales, by retail channel, 2020 and 2022
      • Graph 7: Amazon's global net sales, by category, 2018-22
      • Graph 8: Amazon's percentage of global net sales, by category, 2018-22
    • THE AMAZON EFFECT ON CONSUMERS

      • Consumer fast facts
      • Amazon shopper profile
      • Graph 9: retailers shopped online, past 12 months, 2023
      • Graph 10: Amazon shopper profile compared to Walmart.com and Target.com, by age and income, 2023
      • Amazon Prime membership
      • Graph 11: amount more willing to pay for Prime membership, 2023
      • Graph 12: willingness to pay more for Prime membership, 2023
      • Graph 13: barriers to Prime membership, 2023
      • Graph 14: barriers to Prime membership, by gender; age, 2023
      • Graph 15: Prime benefits used, 2023
      • Graph 16: Prime benefits used, by gender and age, 2023
      • Graph 17: shopping behaviors among Prime members, 2023
      • Graph 18: competitive memberships, 2023
      • Graph 19: competitive memberships, by age and household income, 2023
      • Graph 20: attitude toward competitive memberships, by gender and age, 2023
      • Graph 21: Prime Video usage compared to competitors, 2023
      • Graph 22: video streaming usage – more than Prime Video, by gender and age; parental status, 2023
      • Graph 23: Amazon Music usage compared to competitors, 2023
      • Perceptions of Amazon versus competitors
      • Graph 24: attributes versus competitors, 2023
      • Graph 25: attributes versus competitors – nets, 2023
      • Graph 26: Amazon ratings versus other retailers, 2023
      • Graph 27: Amazon's "the best" ratings versus other retailers, 2023 versus 2020
      • Graph 28: Amazon rating versus other retailers – environmental responsibility – nets, 2023
      • Graph 29: Amazon's "the best" ratings versus other retailers, by Prime membership status, 2023
      • Graph 30: value perceptions of various retailers, 2023
      • How consumers shop on Amazon
      • Graph 31: role of Amazon when shopping, by category, 2023
      • Graph 32: Amazon's place in path to purchase, by Prime membership status, 2023
      • Graph 33: Amazon's place in path to purchase, 2023 versus 2020
      • Graph 34: purchase influencers when shopping on Amazon, 2023
      • Graph 35: purchase influencers when shopping on Amazon, by gender, 2023
      • Graph 36: purchase influencers when shopping on Amazon, by age, 2023
      • Attitudes toward Amazon
      • Graph 37: attitudes relating to Amazon's power and influence, 2023
      • Graph 38: attitudes related to Amazon's power and influence – agree, by generation, 2023
      • Graph 39: attitudes related to brands that advertise on Amazon, 2023
      • Graph 40: attitudes related to brands that advertise on Amazon, by race and Hispanic origin, 2023
      • Graph 41: attitudes related to Amazon's CSR efforts, by generation, 2023
    • EXPLORING SELECT AMAZON INITIATIVES

      • Devices
      • Graph 42: Amazon device ownership, 2023
      • Graph 43: Amazon device ownership, by number of sources of work-based income, 2023
      • Graph 44: Amazon device ownership, by parental status; marital status, 2023
      • Graph 45: Amazon device ownership, by housing situation, 2023
      • Pharmacy/healthcare
      • Graph 46: percentage of those aware of Amazon Pharmacy, by generation, 2023
      • Graph 47: awareness of Amazon Pharmacy, 2023
      • Graph 48: attitudes toward Amazon Pharmacy, by generation, 2023
      • Artificial intelligence
      • Private label
    • THE AMAZON EFFECT ON COMPETITORS

      • Competitive strategies
      • Graph 49: select attributes of Amazon versus Walmart online marketplaces, 2021
      • Opportunities for brands
    • APPENDIX

      • Graph 50: Amazon net sales, at inflation-adjusted prices, 2018-22

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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