The Future of Aircare 2020

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the The Future of Aircare market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Immediate future: next two years

Scents linked to emotions have helped align aircare with self-care, but Mintel recommends that brands become more integrated into consumers’ health-supporting routines, such as by balancing bacteria or using scents and ingredients that do more than just create a calming atmosphere. Meanwhile, the clean movement and demand for safer, healthier options are putting a strain on the planet’s resources, which will drive appeal of “”nature-identical”” alternatives.

Planning ahead: next five years

Mintel recommends that brands stay relevant by responding to the wider CPG movement toward waste-free living. Be a partner and support the big (and critical) changes to consumers’ lifestyles that facilitate sustainability. Technology offers new methods of scent customization and delivery, as well as creating a healthier environment, both within and outside of the home.

Expert analysis from a specialist in the field

Written by Rebecca Cullen, a leading analyst in the Household sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Consumers are looking for products and scents that provide more than functional benefits, with concerns such as emotional wellbeing at the forefront. This will move aircare from being merely a functional product to one that supports modern lifestyles and competes more effectively against adjacent categories, such as scented cleaning products. Rebecca Cullen
Household Care Analyst