The Future of Aircare 2021

Providing the most comprehensive and up-to-date information and analysis of the The Future of Aircare market, including the behaviours, preferences and habits of the consumer.

The aircare market benefitted from the COVID-19 pandemic as consumers sought comfort while in-home usage occasions grew, with health and premium indulgence growing in importance. Successful aircare brands will be those that respond to consumer worries about their physical and mental wellbeing, as well as their household budgets and their environmental impact.

Ecommerce has also seen a major boost, with the adoption of online shopping becoming the norm. This means that brands will need to go beyond traditional descriptors, innovating to incorporate visual and audio cues to effectively communicate scent to consumers. Brands are also turning to natural ingredients to mitigate consumer concerns over chemicals used in the home, with consumers also looking for more sustainable and eco-friendly aircare products which provides them with aromatherapeutic benefits.

With 49% of US consumers using household aircare products to help improve their moods, while 41% report doing the same using aircare products for wellness benefits, the pandemic has prompted consumers to pay greater attention to their physical and mental health. European consumers recognize aromatherapy products as having positive impacts on their health, as well as showing interest in greater self-expression through creating connections.

With more time being spent at home, there will be opportunities for further innovation in the aircare products market, promoting health and functional benefits that align with lifestyles. With 66% of Chinese consumers cooking from home more than before the pandemic, functional benefits such as tackling odours may be a new focus for products.

Read on to discover more details or take a look at all of our Household, House and Home market research.

Covered in this report

Brands: Uka, Miller Lite, Brightland, Earl of East, Dr White, Green Vizion, Ozium, Le paradis, Shrine’s, Birthdate Co., Diptyque, Uniform, Air Wick, Botanign, Nabh, Cowshed, The Greatest Candle In The World, Voluspa, Glade, Pinrose, Lush, Cancelled Plans.

Expert analysis from a specialist in the field

This report, written by Rebecca Watters, a leading analyst in the Household sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

A greater focus on emotional and physical health, permanent changes to retail channels and a renewed focus on people and the planet will be the legacy of COVID-19.

Rebecca Watters
Household Care Analyst