The Future of Aircare 2023 is a global market report that covers the latest innovations and consumer trends across the aircare industry in 2023. Our global aircare market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM over the next five years and beyond.

Aircare – Current market landscape

The ongoing economic downturn is driving value-seeking behaviors. Aircare brands need to enhance the perceived value of their products. Fortunately, the aircare market is well placed to offer a sense of escapism that can appeal to customers during times of economic hardship.

Aircare – Trends in the next two years

Consumers are likely to switch to less-expensive solutions as the economic downturn continues. Brands will need to tap into the rising demand for value by providing money-saving eco-friendly initiatives such as refillables. Long-lasting claims are important to consumers and can bring a sense of further value.

  • 55% of German adults say they are prepared to pay more for products that last longer.

Aircare – Trends in the next five years

Technology will reshape the aircare industry. The metaverse and VR technology, coupled with the rapid development of digital scent technologies, will offer opportunities to immerse and educate consumers on brand stories, fragrance ingredients and scents while opening new paths of discovery.

Purchase our full Future of Aircare Market Report to discover more about the emerging trends and consumer demands that will shape the aircare industry in the next five years and beyond. 

Expert Analysis from an Industry Specialist

This report, written by Rebecca Watters, a leading analyst in household and health, delivers in-depth commentary and analysis to highlight current global trends in aircare and add expert context to the numbers.

Evolving to a world in crisis forces a focus on value, demanding more efficient and enjoyable scent routines, while technological advances will pave the way for change in the category.

Rebecca WattersRebecca Watters
Associate Director of Household & Health

Table of Contents

  1. What you need to know

  2. In the next two years

    • Drive perceptions of value
    • Modernize aircare to break barriers
    • Reframe routines as opportunities for exploration
  3. In the next five years and beyond

    • Tech will unlock new opportunities to engage and adapt
  4. key takeaways

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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