Discover the latest global trends and innovations across the animal proteins and meat alternatives market. Our forward looking report identifies areas which are evolving, consumer attitudes and important advances expected across the next five years and beyond.


Where we are now

Meat alternatives are buzzy, but meat from animals still dominates the protein landscape. COVID-19 is making some consumers rethink their approach to nutrition in favor of more plants and less meat. Yet, overall, consumer interest in protein and health is buoying animal proteins and their alternatives.

In the next two years

Plant-based meat substitutes are pressing ahead towards the mainstream as they improve their product offerings in terms of taste, nutrition and environmental impact. Sustainable nutrition will be an important topic as consumers consider the nutritional profile and environmental/ethical implications of the food they eat or don’t eat.

In five years and beyond

Fermentation and cellular agriculture will become more viable options for proteins, adding to the ability for consumers to mix and match meat from animals, plant-based and cultivated offerings to meet their protein needs. Sustainability considerations like carbon footprint and world hunger will be important innovation drivers.

Expert analysis from a specialist in the field

Written by Dasha Shor, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Meat alternatives innovation will accelerate, prompting animal protein producers to step up communication and R&D around quality, nutrition and sustainability.

Dasha Shor
Global Food Analyst

Table of Contents

  1. Where we are now

    • [Graph] Select markets: frequency of food behaviors, limit meat intake, some or most of the time, July 2020
    • [Graph] Select countries: important factors when shopping for food, July 2020*
    • EMEA:
    • APAC:
    • Americas:
    • EMEA:
    • APAC:
    • Americas:
  2. In the next two years

    • Meat alternatives are forging ahead
    • Storytelling will be paramount to brands’ success
    • Ingredients and sourcing for sustainable nutrition
    • [Graph] Brazil: reasons for eating less meat by type, March 2020
  3. In five years AND BEYOND

    • Next level sustainability
    • Fermentation, cell ag help address food insecurity
    • Premium proteins will become more affordable

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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