The Future of Animal Proteins and Meat Alternatives 2023 is a global market report that covers the latest innovations and consumer trends across the global animal protein market in 2023. Our global future of meat and meat substitutes market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM over the next five years and beyond.


Global Meat and Meat Substitute Market Outlook

Consumers are divided on whether they need to cut back on meat. Animal welfare claims continue to record a bigger share of meat and poultry launches, in line with consumers’ ethical and sustainable concerns. Also, more launches are flagging up the sustainable credentials of their packaging.

Despite some consumers’ health and environmental concerns, animal proteins are still a dietary staple, and a significant proportion of people globally are adamant about not eating plant-based meat.

  • 42% of US consumers say they don’t eat and are not planning to eat plant-based meat.
  • 7% of US consumers say they don’t eat and are not planning to eat meat from animals.

Global Animal Protein Market Trends in the Next Two Years

Brands operating in the global animal protein market will need to appeal to value-conscious clients with bulk packs and educate them about the energy requirements for different cuts, cooking methods and time-saving recipes to help drive down costs.

As debates around the role of processed foods in a healthy diet heat up, brands can help alleviate some concerns and support consumers in their aspirations to eat more whole foods. Producers who source from local farmers are flagging up the natural qualities of the meat to bolster the value proposition

The Future of Meat and Meat Substitutes in Five Years and Beyond

The global animal protein market will need to proactively invest in sustainability initiatives with an eye for future-proofing the business and realizing some of the benefits of sustainable development, while feeding a growing population.

The future of meat will span the spectrum between less-but-better animal protein and cultivated meat (with hybrid products in between). Cultivated meat has the potential to become a strong alternative to purely plant-based products.

To discover more about The Future of Animal Proteins and Meat Alternatives Market Report 2023, read The Future of Ingredients Report 2023or take a look at our extensive Global Food Market Research.

Expert Analysis from a Food Specialist

This report, written by Megan Stanton a leading analyst, delivers in-depth commentary and analysis to highlight current global trends in the market and add expert context to the numbers.

The now and next of proteins is centered around balancing tradeoffs in the areas of value, level of processing, ethical considerations and technology.

Megan Stanton
Associate Director –  Food and Drink

Table of Contents

  1. Where we are now

    • Graph 1: consumers who are limiting their meat intake, 2022*
  2. In the next two years

    • Balancing the new and exciting vs the tried and true
    • Graph 2: current consumption and future interest in eating world cuisines, 2022
    • Balancing the cost of energy vs the cost of time
    • Balancing whole vs processed foods
    • Graph 3: processed meat attitudes, 2022
  3. In five years AND BEYOND

    • Balancing human vs animal welfare
    • Graph 4: meat, poultry, fish and meat substitutes, by select claims, 2018-22
    • Balancing social good vs company profits
    • Graph 5: reasons for not choosing food and drink products with sustainability claims, 2022
    • Graph 6: attitudes towards brands and companies, 2021
    • Balancing land vs lab

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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