Global annual review: what’s now and what’s next for the beer and cider market.

Jenny Zegler
Associate Director – Mintel Food & Drink

Table of Contents

  1. The Big stories

    • Premiumization expands to light beer
    • Category blurring extends beyond flavor
    • Craft is defined by quality, not ownership
    • [Graph] US: alcoholic drink consumption, by gender, July 2019
    • [Graph] China: consumption or interest in craft beer, by gender and age, Sept 2018
  2. In the next two years

    • Breweries can align with at-home entertainment
    • Sustainability is about more than packaging
    • Expanding economies present a challenge
    • Coors Light gets comfortable
    • An IPA for gamers
    • On-premise experience at home
    • [Graph] Global: fastest growing beer markets, past five years to 2019
  3. In five years and beyond

    • ‘Wild’ offers insurance for uncertain times
    • Remote working creates on-premise opportunities
    • Alcohol-free future requires diversification
  4. Key Market Data

    • [Graph] Global: beer, per capita consumption in liters, 2019*
    • [Graph] Global: beer and cider, new product launches, top five claims, Dec 2018-Nov 2019
    • [Graph] Global: beer and cider, new product launches, by packaging material, Dec 2018-Nov 2019

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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