Discover the latest global trends and innovations across the Beer and Cider market. Our forward-looking report identifies areas which are evolving, consumer attitudes, and important advances expected across the Beer and Cider market over the next five years and beyond.


Current market landscape of the Beer and Cider market

The pandemic brought success to the premium brands that home-bound consumers chose as treats. Long-term performance is not guaranteed, however, as beer and cider face competition from the ever-expanding segment of flavored alcoholic beverages. Sales volume is also at risk as health-conscious adults re-think their alcohol consumption.

  • 75% of adult alcohol consumers find drinking alcohol while socialising at home just as enjoyable as drinking out of home.
  • 35% of global beer and cider launches in 2021 has ethical or environmental claims, led by environmentally friendly packaging claims.
  • 52% of US adult beer buyers say price is an important factor when shopping for beer.

Many adults continued drinking alcohol at home in 2021, despite access to COVID-19 vaccines and decreases in infection rates in many markets. Continuing trends seen in 2020, at-home drinkers used savings from limited out-of-home activities to treat themselves to more premium brands. However, the success shown by premium beer and cider brands during the pandemic is not guaranteed to endure.

Beer and Cider market trends in the next two years

Rising prices and inflation in many markets will make consumers more price sensitive at a precarious time when health-conscious adults are also reconsidering their alcohol consumption. Some adults will see benefits to both their budgets and health if they buy less or no alcohol.

As costs rise in many markets, beer and cider brands will need to emphasize value and how they fit in with the more casual and health-conscious lifestyles that started during the pandemic. Brands can also stay relevant with consumers by sharing details and trustworthy verification about their environmental and ethical commitments.

Beer and Cider market trends in the next five years and beyond

Brands will have new marketing opportunities to reach consumers who are balancing their free time between traditional in-person socialization and immersive online forums. At the same time, brands will be challenged to keep pace with increasing demands for better-for-you beer/cider as well as urgent expectations for sustainability.

Breweries and cideries can invite adults to use their spaces in new ways, such as for work, study or meetings. Companies also can build brick-andmortar locations designed to provide memorable experiences.

Read on to discover more details or take a look at all of our UK Drinks market research

Covered in this report

Brands: Thornbridge Shelby, Cristal Bicolor, Amstel Ultra, Sky River Cider Co., Bira 91, Blonde Lager, Heaps Normal, Santé, Kirin Karada Free, Lowlander, Brewdog, Imperial, BrewDog, Jubel Alpine, Bud Light, Suntory.

Expert analysis from a specialist in the field

This report, written by Jenny Zegler, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Adults are seeking more variety, health and affordability from alcohol, complicating the road ahead for beer and cider.

Jenny Zegler
Associate Director – Mintel Food & Drink

Table of Contents

  1. where we are now

  2. In the next two years

    • Adapt to consumers’ more casual lifestyles
    • Get real about better-for-you options
    • Graph 1: % of beer, cider and FAB launches with minus claims, 2021
    • Explain sustainable practices to consumers
    • Graph 2: top five ethical and environmental claims made by global beer and cider launches, 2017 vs 2021
  3. In five years and beyond

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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