Description
As drinkers feel unsteady about their finances, brands should flag quality cues and the end benefits of eco claims to prove value and stretch 0% ABV into health.
Martin Pasco, Principal Analyst – Mintel Food & Drink
Table of Contents
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what you need to know
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in the next two years
- Prove value as drinkers stay price-sensitive
- Graph 1: select attributes seen by consumers to define premium alcoholic drinks, 2022
- Graph 2: proportion of consumers who agree beer made with local ingredients is worth paying more for, 2022
- Justify the value of eco claims in a cost-of-living crisis
- Graph 3: select ethical and environmental claims made by beer and cider launches, 2019 and 2023
- Graph 4: factors that beer drinkers see as worth paying more for, 2023
- Fortify 0% ABV beer to enhance health credentials
- Graph 5: adults who agree that maintaining good mental health is key to overall wellbeing, 2023
- Graph 6: proportion of consumers who agree that relaxing ingredients would encourage them to buy 0% ABV alcohol alternatives (such as beer) or buy them more frequently, 2023
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in five years and beyond
- Future-proof with drought-resistant ingredients
- Graph 7: consumers who are concerned climate change may lead to food shortages due to drought or crop failure, 2022
- VR will play an increasing role in at-home drinking
- Graph 8: appeal of consuming food/drink on your own while experiencing a virtual reality environment (eg a beach with the sound of waves), by select generations, 2022
- Diversify drinks offerings as growth declines
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key takeaways
About the report
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