Description

As drinkers feel unsteady about their finances, brands should flag quality cues and the end benefits of eco claims to prove value and stretch 0% ABV into health.

Martin Pasco, Principal Analyst – Mintel Food & Drink

Table of Contents

  1. what you need to know

  2. in the next two years

    • Prove value as drinkers stay price-sensitive
    • Graph 1: select attributes seen by consumers to define premium alcoholic drinks, 2022
    • Graph 2: proportion of consumers who agree beer made with local ingredients is worth paying more for, 2022
    • Justify the value of eco claims in a cost-of-living crisis
    • Graph 3: select ethical and environmental claims made by beer and cider launches, 2019 and 2023
    • Graph 4: factors that beer drinkers see as worth paying more for, 2023
    • Fortify 0% ABV beer to enhance health credentials
    • Graph 5: adults who agree that maintaining good mental health is key to overall wellbeing, 2023
    • Graph 6: proportion of consumers who agree that relaxing ingredients would encourage them to buy 0% ABV alcohol alternatives (such as beer) or buy them more frequently, 2023
  3. in five years and beyond

    • Future-proof with drought-resistant ingredients
    • Graph 7: consumers who are concerned climate change may lead to food shortages due to drought or crop failure, 2022
    • VR will play an increasing role in at-home drinking
    • Graph 8: appeal of consuming food/drink on your own while experiencing a virtual reality environment (eg a beach with the sound of waves), by select generations, 2022
    • Diversify drinks offerings as growth declines
  4. key takeaways

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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