The Future of Beer and Cider 2023 is a global market report that covers the latest innovations and consumer trends across the global beer and cider market in 2023. Our future of beer and cider market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM over the next five years and beyond.



Global Beer Market Landscape

After drinking at home during COVID-19 closures, drinkers across key global regions are now feeling the impact of rising inflation and are continuing to ‘nest’ at home with beer and cider. Brands in the beer and cider market also stuck to the familiar with innovation launches led by brand extensions, new packaging designs and sustainability claims.

Meanwhile, the future of beer and cider is influenced by increased interest in low- and no-alcohol beers as consumers, especially younger adults, look to moderate their alcohol intake.

  • 36% of global beer launches in 2022 were new variety or range extensions, and 31% were new packaging designs.

Global Beer and Cider Market Trends in the Next Two Years

The current income squeeze will make adults more likely to buy based on price, but brands in the global beer market should leverage their equity to retain drinker loyalty and continue to tell their brands’ stories.

As the reasons to cut back on alcohol ramp up, beer and cider will renew efforts to make healthier claims, with a particular focus on better for you claims such as low-calorie products.

The future of beer and cider will see more brands building their eco stories, including more sustainable resource claims for packaging and ingredients.

  • 52% of US alcohol drinks aged 22-44 agree that the brand of alcohol you drinks says a lot about you.

Future of Beer and Cider in Five Years and Beyond

The future of beer and cider will be influenced by the next generation of 0% ABV beer and cider that addresses the previously perceived taste barrier. As the alcohol moderation trend grows, some drinkers will favor cheaper adult soft drinks with mood benefits, and brewers will diversify to offer these. New technology in the beer and cider market will see alcohol substitutes that offer relaxation without hangovers.

  • 47% of Polish beer drinkers bought alcohol-free beer in the last three months, rising to 55% for ages 18-34.

To discover more about The Future of Beer and Cider Market Report 2023, read A Year of Innovation in Beer and Cider 2022 Market Reportor take a look at our extensive Global Alcoholic Drinks Market Research.

Expert Analysis from a Drinks Specialist

This report, written by Martin Pasco, a leading analyst, delivers in-depth commentary and analysis to highlight current global beer and cider market trends and add expert context to the numbers.

As the cost of living makes drinkers more price-sensitive, brands can justify value by leveraging brand equity, BFY permissible cues and next-steps eco story.

Martin Pasco
Global Analyst – Mintel Food & Drink

Table of Contents

  1. where we are now

  2. in the next two years

    • Leverage brand equity to drive drinker loyalty
    • Graph 1: select most important factors when shopping for beer – any rank (net), 2021-22
    • Graph 2: key image attributes associated with select beer brands, 2022
    • Flag BFY attributes to engage alcohol moderators
    • Graph 3: proportion of consumers who consume alcoholic drinks but have cut back, 2022*
    • Graph 4: % of beer, cider and FAB* launches with minus claims, 2021-22
    • Build sustainability claims beyond packaging
    • Graph 5: top ethical and environmental claims made by global beer and cider launches, 2018-22
    • Graph 6: important ethical and environmental factors when choosing food or drink – protects water (eg lakes, oceans), 2021*
    • Graph 7: proportion of beer and cider launches making select ingredient claims, 2018-22

    • Graph 8: average price per ml in US$ of non-alcoholic beer vs full-proof beer, 2019-23
    • Graph 9: reasons why alcohol drinkers reduced or limited alcohol intake in the last 12 months, 2022

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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