Global Annual Review: what's now and what's next for the biscuit, cookie and cracker market.

Ayisha Koyenikan, Global Food & Drink Analyst

Table of Contents

  1. the big stories

    • The war on sugar
    • New sensations
    • Protein power
    • [Graph] Global: low/no/reduced sugar biscuit innovation as a percentage of total regional biscuit innovation, by region, Nov 2015-Oct 2018
    • [Graph] Global: Sweet/savoury biscuit launches with a protein claim, by region, between Nov 2015 and Oct 2018
  2. in the next two years

    • Palm oil-free claims will grow
    • Flavours
    • Vegan
    • [Graph] Europe: sweet biscuit/cookie, savoury biscuit and cracker launches where "palm oil-free" or similar and "sustainable palm oil" or similar appears on pack as a percentage of total launches, Sep 2013-Aug 2018
    • [Graph] Global: launches of vegan biscuits, cookies and crackers, by top claims, Oct 2017-Sep 2018
  3. in five years and beyond

    • Broader health issues
    • Digestive health
    • Oral health
    • [Graph] Global: penetration of digestive health claims in sweet biscuits/cookies, savoury biscuits & crackers, Sep 2015-Aug 2018
  4. key market data

    • [Graph] Biscuits, cookies and crackers: fastest/slowest growing markets (5-year CAGR)

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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