Global Annual Review: what’s now and what’s next for the biscuit, cookie and cracker market.

Ayisha Koyenikan, Global Food & Drink Analyst

Table of Contents

  1. the big stories

    • Push plant-based protein
    • Tickle taste buds with tempting flavours
    • Concerns over taste impede sugar reduction
    • [Graph] Percentage split of sweet biscuit/cookie launches with a high/added protein claim by region, Jan 2017-Dec 2019
    • [Graph] Global: penetration of sweet biscuit/cookie launches with a high/added protein claim, Jan 2017-Dec 2019
    • [Graph] US: instant reaction & purchase intent, high-protein cookies Jan 2017-Nov 2019
    • [Graph] Global: penetration of sugar-free, no added sugar and low/reduced sugar claims in sweet biscuit and cookie launches, Jan 2017-Dec 2019
    • [Graph] Global: top 10 sweeteners present in sweet biscuit and cookie launches with a low/reduced sugar, no added sugar or sugar-free claim, Jan 2017-Dec 2019
  2. in the next two years

    • Make room for meat in biscuits and crackers
    • Tap into the edible cookie dough trend
    • Bring on bedtime biscuits
    • [Graph] Global: top 10 food & drink categories with stress and sleep claims in launches between Jan 2017-Dec 2019
  3. in five years and beyond

    • Biodegradeable packaging claims will increase
    • Hyper-personalisation becomes a reality
    • Use of synthetic palm oil will grow in bakery
  4. key market data

    • [Graph] Global: biscuits cookies and crackers, 10 biggest markets by volume*, 2019
    • [Graph] Global: biscuits, cookies and crackers, 5 fastest and 5 slowest growing markets (5-year CAGR)
    • [Graph] Global: top five and bottom five biscuits, cookies and cracker retail market volume consumption per capita (population), 2019
    • [Graph] Global: biscuits, cookies and cracker launches by top five markets, Jan 2019-Dec 2019
    • [Graph] Global: biscuits, cookies and cracker launches by top 5 package types, Jan 2019-Dec 2019

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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