Discover the latest global trends and innovations across the biscuits, cookies and crackers markets. Our forward looking report identifies areas which are evolving, consumer attitudes and important advances expected across the next five years and beyond.

Where we are now

Biscuits and crackers have benefitted from the COVID-19 pandemic as consumers comfort ate and in-home snacking occasions grew. At opposite ends of the spectrum, both health and premium indulgence have grown in importance to locked-down consumers.

In the next two years

The pandemic propels plant-based innovation, but manufacturers must strive for greater affordability. A re-prioritisation of emotional health will inspire the development of emotionally engaging multi-sensory products. Competition comes from baking brands and opportunities from direct-to-consumer (DTC) platforms.

In five years and beyond

There will be renewed focus on producing food ‘the right way’, pertaining to the protection of the planet. Localism will see more importance placed on both domestic sourcing and worker inclusivity. ‘Un-dieting’ can help reframe positive messaging on the role of healthier fats and oils in biscuits and crackers.

Expert analysis from a specialist in the field

Written by Ayisha Koyenikan, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

A greater focus on emotional and physical health, permanent changes to retail channels and a renewed focus on people and the planet will be the legacy of COVID-19.

Ayisha Koyenikan
Global Food & Drink Analyst

Table of Contents

  1. where WE are now

    • EMEA: permissible indulgence
    • APAC: health and the environment
    • Americas: flavour and BFY
  2. In the next two years

    • The pandemic propels plant-based innovation
    • Beyond physical health: Feed the Mind
    • The landscape is changing
    • [Graph] Global: penetration of gluten-free and vegan claims in biscuits/cookies and crackers innovation, Mar 2016-Feb 2021
    • [Graph] Global: average price/100g of sweet biscuits/cookies innovation in US$, vegan vs non-vegan, Mar 2020-Feb 2021
    • [Graph] Global: average price/100g of savoury biscuits/crackers innovation in US$, vegan vs non-vegan, Mar 2020-Feb 2021
    • Okra seed product
    • Lemon and orange extract
    • Lettuce and golden extract
  3. In five years and beyond

    • Embrace range of sustainable and ethical practices
    • Localism puts sourcing and welfare in spotlight
    • ‘Un-dieting’ helps reframe positive fat benefits

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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